Judy Fox, a LinkedIn strategist and creator of the LinkedIn Business Accelerator course, shares her insights on the latest LinkedIn updates. She discusses the new My Network Feed tab, aimed at enhancing user experience by highlighting first-degree connections. Judy also delves into improved analytics for newsletters and how AI can help craft compelling titles. Additionally, she emphasizes the importance of comment analytics, offering tips for effective engagement and discussing the platform's evolving tools for marketers.

Ben Jones, a YouTube ad strategist and co-founder of Titan Marketing, joins to discuss exciting updates in the world of YouTube advertising. He shares insights on the platform's 20th anniversary and how it's evolving in terms of ad strategies. The conversation dives into the impact of innovations like YouTube Shorts and AI tools on marketing. They also explore the new Brand Connect feature that helps link influencers with advertisers, emphasizing the growing importance of authenticity in campaigns. Perfect for marketers looking to level up their YouTube game!

Keenya Kelly, an Instagram and TikTok expert and host of the If You Created podcast, dives into the latest TikTok updates. She discusses exciting enhancements to the desktop experience, including new user-friendly features. Keenya also explores the evolution of TikTok's Marketplace, highlighting its focus on brand and creator collaborations. The conversation covers revolutionary changes in TikTok Shop that enhance social commerce, along with new advertising opportunities in the automotive sector. Tune in for insights that can elevate your social media marketing strategies!

What happens when you have a conversation with a genuinely advanced AI? Michael Stelzner finds out in this special episode! He dives into an experiment with Sesame Research's AI voice assistant, "Maya," and the results are incredible. Hear their conversation, exploring everything from social media marketing to persuasive techniques. Experience the nuanced, human-like quality of Maya's voice, and you'll understand why Michael is so excited about the potential of this technology. Tune in to hear a glimpse of tomorrow, today!Try Sesame: https://sesame.com/researchCheck out Social Media Marketing World 2025 coming March 30th: http://socialmediamarketingworld.info/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Allie Bloyd, host of the Marketing Inc. podcast and founder of Allie Bloyd Media, shares vital insights on Facebook's latest updates. She discusses the end of permanent Facebook Live videos and new content management tools for marketers. The conversation dives into changes in audience targeting exclusions and the increasing reliance on AI-driven advertising strategies. Allie also highlights innovative opportunities through third-party platforms and emphasizes adapting to these trends while maintaining consumer trust.

In this discussion, Allie Mason, a social media strategist and founder of Something Greater Social Consultancy, shares vital insights into recent Instagram updates. She highlights the evolving engagement metrics, emphasizing the shift from likes to shares and the importance of understanding viewer behavior. Allie also delves into the new features for Reels, including longer video options and engagement metrics. Additionally, she introduces innovative advertising strategies and the significance of personal endorsements, enhancing brand trust and user experience.

AJ Wilcox, the world's leading expert on LinkedIn ads and founder of B2Linked, shares insights into the latest LinkedIn updates and advertising strategies. He discusses advancements in ad attribution tools, which enhance ROI tracking. The integration of Microsoft Ads offers improved targeting, especially for affluent demographics. Wilcox highlights the rise of short-form videos on LinkedIn, emphasizing their role in user engagement. Lastly, he underscores the importance of blending organic and paid content for maximum impact.

Discover the latest enhancements on YouTube designed to boost audience engagement, including updated features for Shorts and live streams. Dive into the new advertising model that's tackling ad blockers and introducing longer unskippable ads. Learn how community features are expanding and what that means for logged-in users. Plus, get insights on trends spotlighted by Super Bowl ads and experimental features only available to premium members.

Keenya Kelly, a TikTok and Instagram Reels expert, shares her insights on the latest developments in TikTok. She discusses new features that enhance content management and marketing strategies amid platform changes. They dive into TikTok Studio, which simplifies scheduling for users, and explore exciting AI innovations like personalized avatars. Keenya also highlights the evolving landscape of social commerce and the importance of adapting advertising campaigns with TikTok's new AI tools. It's a treasure trove of information for social media marketers!

Dan Sanchez, a Senior AI marketing strategist at Social Media Examiner, joins CEO Michael Stelzner to discuss their innovative pivot in the marketing landscape. They tackle challenges like social media algorithm changes and email deliverability. The duo introduces eight fresh strategies, including using humor in marketing and the role of storytelling to engage audiences. They also dive into the benefits of AI in enhancing customer experience and content reach, all aimed at boosting interest in their flagship conference.