Social Media Marketing Talk Show Facebook Updates: Ads Tools and Features, API Changes, Meta AI, and More
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Jun 16, 2025 Dive into the latest shifts in Facebook and Meta's advertising landscape. Discover how private messaging is becoming vital and the increasing importance of video content. Learn about innovative AI features and new campaign evaluation tools designed to enhance transparency. This covers essential strategies for adapting to these exciting updates, ensuring marketers stay ahead in the evolving social media scene.
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Shift to Video and Messaging
- Video content dominates Facebook with Reels driving most engagement now.
- Public posting declines as private messaging grows 63 times more than public posts on Meta apps.
Use AI Tools Wisely
- Focus on AI tools that provide real ROI rather than chasing every new release.
- Join communities like the AI Business Society to learn practical AI marketing strategies.
Cautiously Try New AI Ad Features
- Test early-release generative AI ad tools at the ad level cautiously.
- Preview and customize ad variations before opting in and watch for possible feature removal.