Social Media Marketing Talk Show LinkedIn Updates: Video Cover Images, Video Ads, Ads Creative Tools, and More
Jul 14, 2025
In this conversation, Judi Fox, a LinkedIn strategist and creator of the LinkedIn Business Accelerator Program, shares insights on the latest LinkedIn updates. She discusses the new video cover image feature, emphasizing its role in enhancing newsletters. Judi explains how engaging video thumbnails can boost visibility and improve the professional appeal of content. The chat also dives into advanced advertising features like first impression ads, and the importance of leveraging AI for enhancing marketing strategies and analytics.
AI Snips
Chapters
Transcript
Episode notes
Use Video Covers on LinkedIn Articles
- Upload videos as cover images on LinkedIn articles or newsletters to increase clicks and engagement.
- Use a custom thumbnail to maintain professionalism and attract attention without awkward freeze frames.
Test Video Covers Repeatedly
- Test uploading videos as article covers multiple times to gather data on their effectiveness.
- Early adoption of new LinkedIn tools helps your content stand out and catch more eyeballs.
Jim Lauterbach's Video Cover Test
- Jim Lauterbach has uploaded two LinkedIn articles with video covers as a test.
- His approach serves as an example of experimenting with new LinkedIn features to boost reach.