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LinkedIn Updates: Video Features, Qualified Leads Optimization, LinkedIn Verification, and More

Social Media Marketing Talk Show

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Optimizing LinkedIn: Features and Challenges

This chapter explores LinkedIn's new content planning tools and verification initiatives aimed at enhancing user authenticity. It also addresses challenges companies face in growing their pages, introduces a premium feature for inviting followers, and discusses new leads optimization through CRM integration. Lastly, the chapter reviews updates in ad features including dynamic UTM parameters and the introduction of video ads for improved engagement.

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