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Social Media Marketing Talk Show
LinkedIn Updates: Video, Ads, Q2 Performance, and More
Feb 17, 2025
AJ Wilcox, the world's leading expert on LinkedIn ads and founder of B2Linked, shares insights into the latest LinkedIn updates and advertising strategies. He discusses advancements in ad attribution tools, which enhance ROI tracking. The integration of Microsoft Ads offers improved targeting, especially for affluent demographics. Wilcox highlights the rise of short-form videos on LinkedIn, emphasizing their role in user engagement. Lastly, he underscores the importance of blending organic and paid content for maximum impact.
22:34
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Quick takeaways
- LinkedIn's new Revenue Attribution Report empowers advertisers by linking CRM data to enhance ad spend insights and effectiveness.
- Recent LinkedIn performance statistics indicate a surge in user engagement, suggesting expanded opportunities for marketers targeting active audiences.
Deep dives
Keynote Speaker Lineup for Social Media Marketing World 2025
The keynote speaker lineup for Social Media Marketing World 2025 features experts from various marketing fields, including a marketing futurist, a viral video expert, an Instagram specialist, and a YouTube sensation. Each speaker brings unique insights and strategies that could significantly transform marketing practices for attendees. The diverse range of expertise highlights the event's commitment to equipping marketers with forward-thinking approaches and solutions. By connecting with these industry leaders, marketers can discover innovative ways to enhance their campaigns and reach broader audiences.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode