Social Media Marketing Talk Show LinkedIn Updates: Video, Ads, Q2 Performance, and More
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Feb 17, 2025 AJ Wilcox, the world's leading expert on LinkedIn ads and founder of B2Linked, shares insights into the latest LinkedIn updates and advertising strategies. He discusses advancements in ad attribution tools, which enhance ROI tracking. The integration of Microsoft Ads offers improved targeting, especially for affluent demographics. Wilcox highlights the rise of short-form videos on LinkedIn, emphasizing their role in user engagement. Lastly, he underscores the importance of blending organic and paid content for maximum impact.
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LinkedIn Attribution Insights
- LinkedIn's Revenue Attribution Report connects ad interactions with closed deals.
- This reveals how LinkedIn contributes to customer acquisition, showing which individuals saw or interacted with ads and content.
Leveraging LinkedIn Attribution
- Understand how LinkedIn thinks about attribution to better utilize their tools.
- This knowledge helps interpret the data and leverage LinkedIn's strengths for better results.
Microsoft Ads B2B Targeting
- Microsoft Ads offers unique B2B targeting due to its ownership of LinkedIn.
- This allows targeting based on LinkedIn profile data like company, industry, and department.