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LinkedIn Updates: Video, Ads, Q2 Performance, and More

Social Media Marketing Talk Show

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Advertising Insights: Microsoft Ads vs. LinkedIn Growth

This chapter analyzes the advantages of Microsoft Ads in terms of cost-effectiveness and targeting compared to Google Ads, particularly aiming at older and affluent demographics. It highlights LinkedIn's substantial growth, user engagement, and the integration of AI in enhancing advertising strategies. Additionally, the shift towards short-form video content on LinkedIn is discussed, underscoring its impact on user behavior and advertising effectiveness.

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