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12min chapter
LinkedIn Updates: Video, Ads, Q2 Performance, and More
Social Media Marketing Talk Show
Advertising Insights: Microsoft Ads vs. LinkedIn Growth
This chapter analyzes the advantages of Microsoft Ads in terms of cost-effectiveness and targeting compared to Google Ads, particularly aiming at older and affluent demographics. It highlights LinkedIn's substantial growth, user engagement, and the integration of AI in enhancing advertising strategies. Additionally, the shift towards short-form video content on LinkedIn is discussed, underscoring its impact on user behavior and advertising effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode