Scrappy ABM
EP. 81 - Leveraging LinkedIn Ads and New Ad Formats with AJ Wilcox | Scrappy Playbooks
Jul 11, 2024
AJ Wilcox, CEO of B2Linked, shares insights on leveraging LinkedIn ads for ABM, highlighting Thought Leader Ads for high engagement, document ads for carousel-style content, and LinkedIn's Conversions API for closed-loop attribution. He discusses starting ABM programs with a $1,000 budget, predictive audiences targeting, and potential roadblocks. Also, a beta feature allowing sales teams to integrate prospects directly into LinkedIn ads is mentioned.
25:44
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Quick takeaways
- Utilize Thought Leader Ads for higher engagement, and leverage Predictive Audiences for precise targeting on LinkedIn.
- Measure campaign success with LinkedIn's Conversions API and Revenue Attribution Report, optimizing strategies for improved results.
Deep dives
LinkedIn Ads for ABM
LinkedIn ads offer unique targeting capabilities for ABM, allowing precision in reaching desired accounts. With the platform's focus on company name targeting and list uploads, marketers can effectively engage with specific audiences for ABM initiatives. Utilizing LinkedIn's features such as predictive audiences and dynamic lists enhances the efficiency of targeting strategies and optimizes ad performance.
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