

EP. 81 - Leveraging LinkedIn Ads and New Ad Formats with AJ Wilcox | Scrappy Playbooks
Jul 11, 2024
AJ Wilcox, CEO of B2Linked, shares insights on leveraging LinkedIn ads for ABM, highlighting Thought Leader Ads for high engagement, document ads for carousel-style content, and LinkedIn's Conversions API for closed-loop attribution. He discusses starting ABM programs with a $1,000 budget, predictive audiences targeting, and potential roadblocks. Also, a beta feature allowing sales teams to integrate prospects directly into LinkedIn ads is mentioned.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Leveraging LinkedIn Ads for Account-Based Advertising (ABM)
01:48 • 13min
Measuring Success and Revenue Attribution of LinkedIn Ads
15:12 • 2min
Leveraging LinkedIn Ads for Early-Stage Engagement Models
17:21 • 6min
Utilizing HubSpot Ad Extensions and Building an ABM Program
22:52 • 3min