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6min chapter
EP. 81 - Leveraging LinkedIn Ads and New Ad Formats with AJ Wilcox | Scrappy Playbooks
Scrappy ABM
Leveraging LinkedIn Ads for Early-Stage Engagement Models
The chapter explores strategies for utilizing LinkedIn ads in early-stage engagement models, focusing on cost-effective touchpoints and budget allocation for ABM programs. It also covers the use of predictive audiences, targeting by department function and seniority level, and overcoming obstacles in developing a LinkedIn ad program for account-based marketing.
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