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13min chapter
EP. 81 - Leveraging LinkedIn Ads and New Ad Formats with AJ Wilcox | Scrappy Playbooks
Scrappy ABM
Leveraging LinkedIn Ads for Account-Based Advertising (ABM)
Exploring the benefits of using LinkedIn ads for account-based advertising, this chapter delves into targeting capabilities on the platform, including by company name. It discusses the practical aspects of finding an audience, building ad campaigns, and leveraging list uploads from external sources for effective Account-Based Marketing (ABM) programs. Emphasis is placed on running awareness campaigns, utilizing thought leader ads for higher engagement, and exploring alternative ad formats like document ads and video ads for better audience engagement.
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