B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]
Marketing Smarts from MarketingProfs
00:00
B2B Branding, Success, and Hurdles: A Conversation with David Aaker
In this chapter, the podcast episode introduces David Aaker, Vice Chairman of Profit and Professor Emeritus of Marketing Strategy, and mentions the topics they will be discussing including what keeps David up at night, success in branding, and hurdles in B2B branding.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
