B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]
Marketing Smarts from MarketingProfs
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B2B Branding, Success, and Hurdles: A Conversation with David Aaker
In this chapter, the podcast episode introduces David Aaker, Vice Chairman of Profit and Professor Emeritus of Marketing Strategy, and mentions the topics they will be discussing including what keeps David up at night, success in branding, and hurdles in B2B branding.
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