Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Introduction
00:00 • 2min
David Ocker, Backgammon - Is the Movie Fargo Filmed in North Dakota?
01:47 • 2min
How Did Noam Chomsky Give You a D?
03:49 • 2min
What Made You a Pathetic Go-Getter?
05:34 • 2min
Brand Equity - What Inspired You Back in 1981?
07:35 • 4min
How Do You Define Brand Equity?
11:24 • 2min
Building Strong Brands - How Do You Measure Brand Equity?
13:27 • 3min
The Procter & Gamble Brand Management System
16:15 • 3min
Branding Is an Asset, What Will Change In?
18:59 • 4min
Brand Innovation
22:52 • 4min
The Value of Market Research
26:35 • 3min
What Is a Signature Story?
29:25 • 2min
The Best Brand Stories Tell a Story
31:29 • 2min
The Future of Purpose-Driven Branding Signature Programs
33:52 • 4min
Do You Have Signature Social Programs?
37:33 • 2min
Salesforce - A Signature Social Program?
39:43 • 2min
Do Good Versus Doing Good?
41:40 • 3min
Dove Real Beauty Bar Is Not a Dove Program
44:31 • 2min
The Risks of Signature Social Programs
46:56 • 3min
Are Signature Programs a Brilliant Move?
50:16 • 2min
Are the Republicans Really Good at Defining the Discussion?
52:17 • 2min
Design Matters Podcast - David Ocker
53:54 • 2min