David Ocker: In grad school, I started doing three hours of solid work each day before procrastinating. "Your work has influenced me almost more than anyone's in the way that I think about branding and my practice," he says. The interviews are usually recorded at the Masters in Branding program at the School of Visual Arts in New York City.
Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career.