After nearly 30 years of teaching, you were beginning to tire of the academic world. Was it because of the success of your books that you started to think about working in the corporate area? No, I was really interested in managerial problems and real business and real programs.
Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career.