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David Aaker
Design Matters with Debbie Millman
Brand Equity - What Inspired You Back in 1981?
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J. Gary Shandsby has written 18 books on business and branding. His first salary was in 1983 for a whopping $16,000. He says he came out of Stanford as a quantitative model builder. In the late 80s, companies began to realize that their strategies were not working.
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