If you talk about tax relief, for example, you have lost the argument. And if you talk about investment in infrastructure, then you're going to win the discussion. How do they get so good at doing that? The Democrats often look at a problem in its complexity. They're not good at labels and sticking with labels.
Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career.