David Aaker
Design Matters with Debbie Millman
00:00
The Best Brand Stories Tell a Story
The best advertising does represent a story. What are some of the better brand stories you've encountered in your work? One of my favorites is the Delve Real Beauty thing and the stories they tell about some experiments they did. Another is Life Boy Help a Child Reach Five where they had this pro hand washing program to help people stop dying.
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