Unilever's mission is to make sustainable living commonplace with high-performing brands that are a force for good. Unilever has Dove and life boy, which are really important and great examples but they still market acts. How do we understand the sort of spectrum of doing good and doing good because we want to do good?
Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career.