I understand you took a philosophy course on symbolic logic taught by Noam Chomsky. He was pretty good, he didn't talk philosophy or politics then. And I thought it was an interesting course and I can tell you for sure he has no memory of me. Now I understand that you loved the course. You didn't find it particularly difficult. But he gave you a D. Yeah, that was my worst grade in all of college and it was a little humbling.
Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career.