You've written about how your first job after college was at Texas Instruments. You took two courses towards a master's before realizing that a master's degree in electrical engineering was not for you. Then attended Northwestern University for an MBA, but ultimately decided you really wanted to get a PhD and become an academic. Is it true that you called the Director of Stanford's PhD program at the time Harvey Wagner with a request to get into the school? Yes, I did.
Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career.