Design Matters with Debbie Millman cover image

David Aaker

Design Matters with Debbie Millman

00:00

What Is a Signature Story?

David Weinberger: Customers are uninterested in what brands, companies and products say about themselves. He says there's a really powerful communication tool - the use of stories. "You just don't tend to be skeptical if you're involved in the story," he says.

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