David Ocker was born and raised in Fargo, North Dakota. He has played over 30,000 games of backgammon with a friend. The movie Fargo wasn't actually filmed in Fargo but in Brainerd, Minnesota.
Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career.