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Renée Mauborgne discusses the importance of creating new markets rather than competing in old ones. She dives into the concept of Blue Ocean Strategy, non-disruptive innovation, and balancing technology for job creation. Examples from various industries showcase successful implementation of these strategies.
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Quick takeaways
- Focus on creating new markets instead of competing in crowded spaces.
- Non-disruptive innovation can drive job creation and offset AI-related job displacement.
Deep dives
Introduction to the Blue Ocean Strategy
The podcast delves into the Blue Ocean Strategy, highlighting the concept of finding untapped markets to drive value and unlock new demand. The theory contrasts the red ocean of fierce competition with the blue ocean of uncontested market spaces, where companies innovate beyond existing industries.
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Listen to the best highlights from the podcasts you love and dive into the full episode