#9220

Mentioned in 5 episodes

Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Book • 2021

Renée Mauborgne

Blue Ocean Shift provides a step-by-step guide for organizations to transition from crowded, competitive markets (red oceans) to new, uncontested market spaces (blue oceans).

The book offers practical tools and insights from human psychology to inspire confidence and drive growth.

It includes case studies across various sectors, demonstrating how leaders can apply these strategies to achieve market creation and growth.

Mentioned by

Dave Stachowiak

Mentioned in 5 episodes

Mentioned by

Guy Raz as a follow-up book to Blue Ocean Strategy.

Less competition, more creation with Renée Mauborgne

Mentioned by

Ryan Holiday as the sequel to Blue Ocean Strategy, and he did the marketing for it.

Renée Mauborgne On Blue Oceans, Disruption, And Succeeding By Being Yourself

Mentioned by

Ryan Holiday as a book about business strategy that he did the marketing for.

You Are Strong. You Just Haven’t Been Tested. | Only Fools Rush In

Mentioned by

Dave Stachowiak as a New York Times bestseller and impactful strategy book.

641: Doing Better Than Zero Sum-Thinking, with Renée Mauborgne

Mentioned by

Ryan Holiday as a book that explains the concept of 'blue ocean shift'.

Who Is In Charge | Only Fools Rush In

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

App store banner

Play store banner