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Renée Mauborgne On Blue Oceans, Disruption, And Succeeding By Being Yourself

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May 20, 2023

Guest

Renée Mauborgne

Renée Mauborgne, a strategy professor at INSEAD and co-author of the influential 'Blue Ocean Strategy,' discusses her latest book, emphasizing positive disruption and innovation. She shares insights on identifying unique market opportunities and the importance of embracing individuality in a conformist world. Renée highlights how technology can enhance creativity and the power of personal accountability in overcoming challenges. Through engaging anecdotes, she encourages listeners to redefine success by focusing on meaningful contributions rather than competition.

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ADVICE

Creating Blue Oceans

Consider offering the best of two alternative industries to create a new market space.
Identify a leap in value by combining desirable aspects of different offerings and eliminating less important features.

insights

INSIGHT

Blue Ocean vs. Niche Market

Differentiate between a true blue ocean and a niche market or a 'blue puddle'.
Blue oceans represent substantial untapped markets, while niche markets cater to smaller, specific interests.

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ADVICE

Balancing Passion and Objectivity

Passion is crucial for overcoming inevitable roadblocks.
Balance passion with objectivity to assess market viability and potential.

Get the Snipd Podcast app to discover more snips from this episode

Navigating Blue Oceans in Business

05:57 • 19min

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Bridging Classical Music with Film Scores for Young Listeners

24:50 • 2min

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Embracing Uniqueness and the Power of Technology

26:39 • 3min

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Embracing Individuality Amid Conformity

29:57 • 18min

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Disruption and Evolution in Industries

48:04 • 7min

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Navigating Disruption and Creativity

55:13 • 21min

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Embracing Accountability and Proactive Problem-Solving

01:16:05 • 3min

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The Daily Stoic

366 Meditations on Wisdom, Perseverance, and the Art of Living

Ryan Holiday

Stephen Hanselman

This book provides 366 meditations on Stoic wisdom, featuring new translations of passages from Epictetus, Marcus Aurelius, Seneca, and other Stoic philosophers. Each day, readers are presented with a Stoic lesson explained in modern language, along with advice on how to apply these lessons in everyday life. The book is organized temporally and thematically across the twelve months of the year, making it a daily resource for practicing Stoicism.

Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

W. Chan Kim

Renée Mauborgne

Blue Ocean Shift provides a step-by-step guide for organizations to transition from crowded, competitive markets (red oceans) to new, uncontested market spaces (blue oceans). The book offers practical tools and insights from human psychology to inspire confidence and drive growth. It includes case studies across various sectors, demonstrating how leaders can apply these strategies to achieve market creation and growth.

The obstacle is the way

Ryan Holiday

In 'The Obstacle Is the Way', Ryan Holiday presents a framework for turning obstacles into successes. Drawing from the philosophy of Stoicism and the writings of Marcus Aurelius, Holiday outlines three disciplines: perception, action, and will. He illustrates these principles with historical anecdotes from figures such as John D. Rockefeller, Amelia Earhart, Ulysses S. Grant, and Steve Jobs. The book emphasizes the importance of perception in shaping one's response to obstacles, the need for intentional and creative action, and the cultivation of will to persist through challenges. Holiday argues that by adopting these Stoic principles, individuals can transform their obstacles into opportunities for growth and success.

Daily Dad

Ryan Holiday

Nils Parker

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim

Renée Mauborgne

This book challenges traditional competitive strategies by advocating for the creation of 'blue oceans' – uncontested market spaces characterized by new demand and strong profitable growth. Kim and Mauborgne argue that companies should focus on innovation and value creation rather than competing head-on in crowded markets (red oceans). The book provides a systematic approach and tools, such as the strategy canvas and the six principles of blue ocean strategy, to help companies reconstruct market boundaries, reach beyond existing demand, and overcome organizational hurdles. It is based on a study of 150 strategic moves across various industries and offers practical advice for entrepreneurs, managers, and leaders to create and capture new market spaces.

Beyond Disruption

Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs

W. Chan Kim

Renée Mauborgne

This book challenges the conventional wisdom that disruption is the only path to innovation and growth. Kim and Mauborgne argue that disruption, while powerful, is often destructive, leading to job displacement and industry upheaval. They introduce the concept of 'nondisruptive creation,' which allows companies to grow and innovate without the negative consequences of disruption. The book provides practical frameworks and real-world examples across various sectors, showing how this approach can benefit both business and society. It emphasizes the importance of balancing business growth with social good and offers a new perspective on innovation strategies.

Working

people talk about what they do all day and how they feel about what they do

Studs Terkel

In 'Working,' Studs Terkel conducts in-depth interviews with people from diverse occupations, ranging from gravediggers to studio heads. The book provides a snapshot of American working life in the early 1970s, highlighting the emotional and physical aspects of work. It explores themes of job satisfaction, the search for meaning, and the impact of work on individuals' lives. The interviews are edited to preserve the voices and stories of the subjects, offering a powerful and original perspective on work and its significance in human experience.

Ryan speaks with Renee Mauborgne about her new book Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs, the strategies that have helped both of be find success in their careers, why we are all blue oceans, the philosophy behind positive disruption, the deep level of dedication that it takes to “make it” in anything, and more.

Renee Mauborgne is an economist, business theorist and author. She is a professor of strategy at INSEAD, a business school based in France, and the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. In 2005, she co-authored with W. Chan Kim the hugely successful business book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, and its 2017 follow-up Blue Ocean Shift. Beyond Competing. Both works focus on developing a unique brand and product in order to become the “only” rather than competing to become the “best.” You can find Renee and Blue Ocean Strategy’s work at their website: blueoceanstrategy.com, and on Instagram and Twitter @blueoceanstrtgy.

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