The Daily Stoic

Renée Mauborgne On Blue Oceans, Disruption, And Succeeding By Being Yourself

May 20, 2023

Renée Mauborgne, a strategy professor at INSEAD and co-author of the influential 'Blue Ocean Strategy,' discusses her latest book, emphasizing positive disruption and innovation. She shares insights on identifying unique market opportunities and the importance of embracing individuality in a conformist world. Renée highlights how technology can enhance creativity and the power of personal accountability in overcoming challenges. Through engaging anecdotes, she encourages listeners to redefine success by focusing on meaningful contributions rather than competition.

01:12:03

Episode guests

Renée Mauborgne

Highlights

AI Chapters

Episode notes

Determining a Blue Ocean Strategy

00:51

Villains vs Heroes: Choosing to be a Creator and Pioneer

01:44

The difference between disruption and improvement in industries

01:06

The Banking Industry and its Resistance to Change

01:47

Intro

6min

Navigating Blue Oceans in Business

19min

Bridging Classical Music with Film Scores for Young Listeners

2min

Embracing Uniqueness and the Power of Technology

3min

Embracing Individuality Amid Conformity

18min

Disruption and Evolution in Industries

7min

Navigating Disruption and Creativity

21min

Embracing Accountability and Proactive Problem-Solving

3min

Ryan speaks with Renee Mauborgne about her new book Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs, the strategies that have helped both of be find success in their careers, why we are all blue oceans, the philosophy behind positive disruption, the deep level of dedication that it takes to “make it” in anything, and more.

Renee Mauborgne is an economist, business theorist and author. She is a professor of strategy at INSEAD, a business school based in France, and the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. In 2005, she co-authored with W. Chan Kim the hugely successful business book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, and its 2017 follow-up Blue Ocean Shift. Beyond Competing. Both works focus on developing a unique brand and product in order to become the “only” rather than competing to become the “best.” You can find Renee and Blue Ocean Strategy’s work at their website: blueoceanstrategy.com, and on Instagram and Twitter @blueoceanstrtgy.

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