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Mentioned in 1 episodes
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Book • 2015
This book challenges traditional competitive strategies by advocating for the creation of 'blue oceans' – uncontested market spaces characterized by new demand and strong profitable growth.
Kim and Mauborgne argue that companies should focus on innovation and value creation rather than competing head-on in crowded markets (red oceans).
The book provides a systematic approach and tools, such as the strategy canvas and the six principles of blue ocean strategy, to help companies reconstruct market boundaries, reach beyond existing demand, and overcome organizational hurdles.
It is based on a study of 150 strategic moves across various industries and offers practical advice for entrepreneurs, managers, and leaders to create and capture new market spaces.
Kim and Mauborgne argue that companies should focus on innovation and value creation rather than competing head-on in crowded markets (red oceans).
The book provides a systematic approach and tools, such as the strategy canvas and the six principles of blue ocean strategy, to help companies reconstruct market boundaries, reach beyond existing demand, and overcome organizational hurdles.
It is based on a study of 150 strategic moves across various industries and offers practical advice for entrepreneurs, managers, and leaders to create and capture new market spaces.
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Mentioned in 1 episodes
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Ryan Holiday as one of the most influential business books he's ever read, impacting his business.
Ryan Holiday as one of the most influential business books he's ever read, impacting his business.
32 snips
Renée Mauborgne On Blue Oceans, Disruption, And Succeeding By Being Yourself
