Beyond Disruption

This book challenges the conventional wisdom that disruption is the only path to innovation and growth.

Kim and Mauborgne argue that disruption, while powerful, is often destructive, leading to job displacement and industry upheaval.

They introduce the concept of 'nondisruptive creation,' which allows companies to grow and innovate without the negative consequences of disruption.

The book provides practical frameworks and real-world examples across various sectors, showing how this approach can benefit both business and society.

It emphasizes the importance of balancing business growth with social good and offers a new perspective on innovation strategies.