

704: Crafting the Modern Business Plan, with Seth Godin
67 snips Oct 21, 2024
Seth Godin, a renowned author and blogger known for his groundbreaking insights on work and strategy, dives into crafting modern business plans. He argues that traditional plans often complicate rather than clarify, pushing for simple, systemic solutions. Godin emphasizes the importance of empathy in leadership, urging leaders to understand others’ needs to drive successful strategies. He outlines six key components for effective planning: Truth, Assertions, Alternatives, People, Money, and Time, highlighting the need for adaptability in a changing world.
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Tactics vs. Strategy
- Strategy is often skipped because we're trained for tactics, not strategic thinking.
- We focus on doing our assigned jobs, rather than defining our roles and objectives.
Truth in Business Plans
- A modern business plan starts with acknowledging truths about existing systems and the status quo.
- Define the realities of the system you operate in before outlining your intended changes.
Hooker Chemical Example
- Hooker Chemical polluted not out of malice, but because the system prioritized profit.
- Community action created boundaries that shifted the system towards profitability without pollution.