How I Built This with Guy Raz

Chris Best and Hamish McKenzie, co-founders of Substack, aim to transform the writing landscape by enabling writers to connect directly with their audiences for financial support. They share their hurdles in launching the platform amidst skepticism, while also detailing their evolution from past ventures like Kik. Topics include the balance of creativity and technology, and the cultural shift in media during the COVID-19 pandemic that has empowered numerous independent voices. They also touch on strategic lessons learned and the unexpected nature of entrepreneurship.

Richard Branson, the adventurous founder of Virgin Group, shares his entrepreneurial wisdom with callers seeking guidance. He talks about his thrilling experiences, from bungee jumping to space exploration, as part of promoting Virgin's latest ventures. Branson offers insightful advice to Lola on maintaining personalization for her travel accessory brand, Ross on making a splash with his unique pool rental business, and Andrew about expanding his small-batch granola in Tennessee, blending personal anecdotes with practical strategies.

Brad Baxter, the founder of Whisker and creator of the Litter-Robot, transitioned from a successful automotive career to innovate pet care. He shares the journey of developing an automated litter box, facing skepticism from family and industry alike. Brad reveals how he transformed frustrations with traditional litter boxes into a $300 million business. From strategic marketing shifts during the pandemic to the importance of customer feedback, his story highlights resilience, creativity, and the unpredictable path of entrepreneurship.

Luis von Ahn, co-founder of Duolingo, shares his expertise on nurturing startups alongside Steph Krim, the creator of Good Things Vending. They tackle the challenge of scaling businesses while staying connected to community values. Steph seeks advice on expanding her unique vending machines that showcase local art. Luis discusses how data can reveal customer desires, aiding in strategic decision-making. Together, they explore innovative approaches to growth and emphasize the importance of understanding user behavior for entrepreneurial success.

Danny Winer, co-founder of Hexclad, shares his remarkable journey from aspiring actor to a leader in the cookware industry. He discusses the challenges of launching a $500 million company, including the pivotal moment when he discovered innovative non-stick technology. Winer reflects on the unique design of Hexclad's cookware that solves common issues with traditional pans. He reveals how strategic partnerships and celebrity endorsements fueled their growth, showcasing the balance of resilience and ingenuity in entrepreneurship.

Jonathan Neman, co-founder and CEO of Sweetgreen, leads a conversation with early-stage entrepreneurs. He shares insights on scaling while maintaining brand integrity, especially in fast food. Matt, from Underground Mushroom Co., discusses the delicate balance of growth and sustainable practices in mushroom farming. Joey, owner of Dak Dak Wings, weighs the pros and cons of introducing new menu items. Tune in for valuable advice on navigating the culinary landscape and the importance of passion in entrepreneurship!

Evan Spiegel, Co-founder and CEO of Snap Inc., shares his fascinating journey from a Stanford design project to leading a billion-dollar social media giant. He discusses rejecting Mark Zuckerberg’s buyout offer, driven by a vision for Snap's potential to revolutionize communication. Evan reflects on early challenges, such as funding and competition, and the strategic decisions that shaped Snapchat, including embracing augmented reality. He emphasizes innovation and ethical engagement as Snap evolves, exploring a future where technology aligns with social responsibility.

Andy Dunn, co-founder of Bonobos and creator of the social app Pie, joins the conversation to offer savvy advice to early-stage entrepreneurs. He discusses strategies for positioning a tennis-inspired athletic brand, reaching health-conscious consumers with vodka, and the intricacies of launching a biscotti brand. Dunn also emphasizes the importance of mental health in entrepreneurship, offers insights on community building, and shares the motivation behind his new app focused on fostering real-life connections.

William Wang, Founder and CEO of Vizio, shares his inspiring journey from mismanaging his first company to creating a top-selling TV brand. He recounts overcoming a near-fatal plane crash and his immigrant struggles, highlighting how these experiences shaped his entrepreneurial spirit. Wang's innovative strategies, such as cutting out middlemen, propelled Vizio to success, disrupting giants like Samsung. His partnership with Costco played a crucial role in Vizio's rise, ultimately leading to its acquisition by Walmart for $2.3 billion.

Peter Rahal, co-founder of RXBAR and founder of David Protein Bars, shares invaluable advice for budding entrepreneurs. He discusses strategies for positioning products in competitive markets, including Kristi's women's supplements and April's cocktail mixers. Peter emphasizes the importance of clear communication, understanding product-market fit, and leveraging grassroots marketing. He also shares insights on managing sales channels like Amazon and the rising trend of non-alcoholic beverages, all while encouraging a learning mindset in business.