How I Built This with Guy Raz cover image

How I Built This with Guy Raz

Latest episodes

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8 snips
Jul 3, 2025 • 51min

Advice Line with Jim Koch of Boston Beer Company (August 2024)

Jim Koch, founder of the Boston Beer Company and a pioneer of the craft beer movement, shares his expertise on brand building and navigating market challenges. He offers advice to Kim on entering the rum market with her apparel line, Llance on launching his tea-bag broth nationally, and Ami on enhancing her electrical contracting business's customer service. Koch emphasizes the importance of storytelling and emotional connections to foster brand loyalty, while addressing growth strategies and the significance of clear communication in entrepreneurship.
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66 snips
Jun 30, 2025 • 1h 13min

Talenti: Josh Hochschuler

Josh Hochschuler, founder of Talenti Gelato, shares his journey from experiencing Argentina's vibrant gelato culture to launching a successful brand in the U.S. He faced early setbacks, including shutting down his retail shop to pivot to wholesale, which ultimately led to Talenti's national acclaim. Hochschuler discusses the importance of resilience, creative marketing, and strategic partnerships, including a game-changing deal with Costco and navigating the 2008 financial crisis. His story highlights the transformative nature of entrepreneurship and personal growth.
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33 snips
Jun 26, 2025 • 47min

Advice Line with Eric Ryan of Method

Eric Ryan, co-founder of Method and serial entrepreneur, shares his expertise on market entry strategies and his latest venture, Tandy, a functional candy brand. He dives into finding mentors for young entrepreneurs, scaling unique products, and the balance between control and growth in business. Ryan also highlights the importance of innovative marketing and strategic partnerships while sharing anecdotes from his own journey. He offers practical advice to founders navigating the competitive landscape of their respective industries.
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63 snips
Jun 23, 2025 • 1h 14min

UNTUCKit: Chris Riccobono

In this engaging discussion, Chris Riccobono, the founder of UNTUCKit, shares his entrepreneurial journey from a GE salesman frustrated with dress shirts to launching a successful clothing brand. He details the challenges of creating the perfect untucked shirt and overcoming manufacturing hurdles. Chris highlights pivotal moments like a risky shift to physical retail in Soho and a transformative radio ad campaign. He also reflects on navigating the brand through financial hardships during the COVID-19 pandemic, showcasing resilience and adaptability in the ever-changing fashion industry.
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18 snips
Jun 19, 2025 • 40min

Advice Line with Marcia Kilgore of Beauty Pie

Marcia Kilgore, a serial entrepreneur and founder of popular brands like Beauty Pie, shares valuable insights on overcoming entrepreneurial challenges. She addresses pressing questions from founders navigating fears of failure and maintaining customer excitement. Listeners learn about innovative pricing strategies, effective engagement techniques, and the role of failure in building resilience. The conversations emphasize the importance of customer feedback and adapting in a competitive landscape, making it a treasure trove of advice for aspiring business owners.
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197 snips
Jun 16, 2025 • 1h 15min

Figma: Dylan Field

Dylan Field, co-founder of Figma, started his journey in design collaboration after dropping out of Brown University to pursue a Thiel Fellowship. He discusses the early challenges of monetizing Figma and the innovative features that revolutionized design workflows. Dylan shares his personal experiences of navigating skepticism, managing a young team, and the transformative moments that shaped his leadership. He reflects on the delicate balance of luck and hard work that led to Figma's notable growth, including its $20 billion acquisition bid from Adobe.
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20 snips
Jun 12, 2025 • 47min

Advice Line with Perry Chen of Kickstarter

Perry Chen, co-founder of Kickstarter, lends his expertise to early-stage founders facing critical decisions. Joe Fontana shares his vision for Fry the Coop and how he navigates growth in the competitive food industry. Jesse Hodge grapples with whether to sell his cold plunge business, while Catharine Kerbis seeks strategies for scaling her hot sauce brand without heavy investment. The guests dive into the emotional ups and downs of entrepreneurship, discussing personal aspirations versus business goals, and the importance of community support.
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26 snips
Jun 9, 2025 • 1h 27min

Perfect Snacks: Bill and Leigh Keith

Bill Keith and Leigh Keith, co-founders of Perfect Snacks, share their extraordinary journey from a nomadic childhood to building a successful snack empire. They explore the emotional and financial challenges they faced, including product recalls and their father's health decline. The duo recount how a beloved family recipe for peanut butter bars became the foundation for their business. With tales of resilience and creative sales strategies, they highlight the importance of family support and the lessons learned along the way.
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4 snips
Jun 5, 2025 • 51min

Advice Line with Mark Ramadan of Sir Kensington's (June 2024)

Mark Ramadan, co-founder and former CEO of Sir Kensington's, shares his journey in disrupting the condiment market. Lucas Manteca discusses how his Taco Shop differentiates itself from giants like Chipotle through community engagement and quality ingredients. Beth Benecke highlights her experience navigating the challenging 'messy middle' of scaling her baby products brand. The trio dives into retail challenges, innovative marketing, and the importance of seeking support while crafting their unique entrepreneurial identities.
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46 snips
Jun 2, 2025 • 1h 17min

Tatcha: Vicky Tsai (July 2020)

Vicky Tsai, founder of Tatcha, shares her inspiring journey from a corporate job to creating a skincare brand rooted in Japanese beauty rituals. After a transformative trip to Japan and an unforgettable encounter with a geisha, she defied skepticism to launch Tatcha from her parents' garage. Vicky discusses the trials of self-funding and launching a unique beauty product in a skeptical market, alongside her emotional growth and the brand's eventual $500 million acquisition by Unilever, showcasing resilience and the power of believing in one’s vision.

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