How I Built This with Guy Raz Advice Line with Monica Nassif of Mrs. Meyers
Jan 22, 2026
Monica Nassif, the founder of Mrs. Meyers Clean Day, shares her insights on creating an authentic brand voice and the origin of her successful cleaning product line. Allison Ombres, facing challenges with marketing her comfort-focused wig brand Encelia Hair, seeks advice on storytelling and social media strategies. Meanwhile, Nick Harmon from Randomals discusses scaling his hybrid toy and book brand, exploring optimal retail strategies and inventory management. The conversation is packed with practical advice for aspiring entrepreneurs.
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Episode notes
Be Authentically You
- Build a brand voice that is authentic and true to the founder's mission.
- Be emotionally real with consumers because savvy buyers can spot fakery quickly.
Mother's Unfiltered Media Moment
- Monica's mother opened a publisher meeting with an unfiltered joke about using Kotex for family planning.
- Reporters loved her candidness while Monica felt mortified, showing authentic personalities land in media.
Show The Inside, Then Amplify
- Use short, visual videos to show the unseen technical differences of your product.
- Spend modest ad tests, work with micro-influencers, and make a two-minute story video about your founder journey.