Monica Nassif

Monica Nassif, the innovative founder of Mrs. Meyer's Clean Day, shares her incredible journey in the cleaning product industry. She creatively shifted from an upscale brand to making her products accessible, targeting chains like Target. The importance of family influences shines through, especially how her mother became a beloved mascot. Monica discusses the delicate balance of launching new products and the critical lessons learned about timing in retail. Her insights into blending nostalgia with modern branding reveal the heart behind her successful venture.