How I Built This with Guy Raz Mrs. Meyer's Clean Day: Monica Nassif
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Feb 17, 2025 
Monica Nassif, the innovative founder of Mrs. Meyer's Clean Day, shares her incredible journey in the cleaning product industry. She creatively shifted from an upscale brand to making her products accessible, targeting chains like Target. The importance of family influences shines through, especially how her mother became a beloved mascot. Monica discusses the delicate balance of launching new products and the critical lessons learned about timing in retail. Her insights into blending nostalgia with modern branding reveal the heart behind her successful venture.
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Large Family, Early Work Ethic
- Monica Nassif grew up in a large family with nine kids, where she learned responsibility early on.
- Her mom emphasized the "confidence of a paycheck," encouraging her to work from a young age.
Wild Child to Hard Worker
- Monica Nassif describes herself as a "wild child" in high school, engaging in rebellious activities.
- Despite this, she learned valuable life lessons and developed a strong work ethic.
Career Transition
- After trying various majors, Monica settled on nursing and worked in a surgical intensive care unit.
- She later transitioned to corporate communications after getting an English degree and an internship at Dayton Hudson.