How I Built This with Guy Raz Advice Line with Jack Conte of Patreon (December 2024)
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Jan 8, 2026 
Jack Conte, co-founder and CEO of Patreon, shares insights for creators and entrepreneurs in this enlightening discussion. He emphasizes the importance of authenticity in building a loyal community. Jack offers strategic advice for three callers, including subscription ideas for coffee and cooking kits. He highlights the challenge of discovery in a crowded market and the need for fast iteration to find product-market fit. Jack also discusses converting fans into superfans and expanding business reach, especially in schools.
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Be Unapologetically Yourself
- Authentic, unfiltered personal voice builds deeply loyal communities.
- Jack Conte says being yourself attracts a smaller but more devoted audience than trying to please everyone.
Discovery Beats Follower Count
- The internet now favors discovery over follower counts, making breakout moments easier.
- Conte warns it's easier to get one viral hit than to sustain repeat attention, so conversion to core fans matters.
Honeymoon Coffee's Local Growth Story
- Zach Parsons built Honeymoon Coffee from four local cafes to a roastery and Airbnb above a riverside shop.
- He now plans a year-long newlyweds coffee subscription with tasting passports and ritual stickers.
