How I Built This with Guy Raz

La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)

71 snips
Jan 12, 2026
Todd Carmichael, an adventurous co-founder of La Colombe Coffee Roasters known for his endurance feats, teams up with J.P. Iberti, a former barista from France who helped scale the business. They recount their unexpected friendship, sparked at a Seattle concert, and their dream of revolutionizing coffee in the U.S. Discover the challenges they faced, from illegal ventilation fixes in their first roastery to pitching top chefs uninvited. Their journey culminated in the acquisition by Chobani, a testament to their dedication and innovation in the coffee world.
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ANECDOTE

Meeting Over Champagne And A Stove

  • Todd first met J.P. at a grunge show after spotting him ordering champagne at a dive bar.
  • They bonded when J.P. asked to use Todd's stove and then cooked for him weekly for three years.
ANECDOTE

Name From A French Artistic Inn

  • J.P. named La Colombe after La Colombie d'Or, a bed-and-breakfast near his hometown where artists stayed.
  • The name evoked the dove and an international artistic heritage they wanted the brand to channel.
ANECDOTE

Improvised Roastery And Ceramic Mugs

  • They shipped espresso machines and a roaster from Italy, bought hand-painted ceramics, and opened in Rittenhouse Square.
  • Early roasting lacked permits and ventilation, forcing them to vent through a garbage chute and roast at night.
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