How I Built This with Guy Raz Advice Line with Neil Blumenthal of Warby Parker
22 snips
Jan 15, 2026 
Neil Blumenthal, co-founder and co-CEO of Warby Parker, shares insights on entrepreneurship and eyewear innovation. He discusses the importance of trust and collaboration in his co-CEO partnership. The conversation takes a turn toward AI, with Neil revealing how Warby Parker is integrating smart features into glasses. Early-stage entrepreneurs join in, seeking advice on breaking into niche markets, vetting franchisees, and building strong teams. Neil emphasizes clear messaging and the value of connecting with seasoned founders for guidance.
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Co-CEO Chemistry Sustains Leadership
- Neil Blumenthal credits long-term co-CEO success to chemistry, trust, and constant communication with his co-founder Dave Gilboa.
- They still sit next to each other and routinely consult, which reinforces mutual respect and decision-making.
Glasses As A Natural AI Interface
- Warby Parker is building AI-enabled eyewear with Google that augments vision and conversation in real time.
- Neil frames glasses as an ideal interface because they sit on your face and can see and hear your environment.
Target Both User And Purchaser
- Identify and prioritize the two customers: the child user and the parent purchaser, then tailor messaging accordingly.
- Lead with the most important benefit for each group—fun flavors for kids and proven efficacy for parents.
