How I Built This with Guy Raz cover image

How I Built This with Guy Raz

Latest episodes

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Aug 5, 2024 • 1h 15min

SmartSweets: Tara Bosch

Tara Bosch, a fearless entrepreneur who dropped out of college at 21, shares her journey of transforming a simple idea into a booming candy brand. She reveals the struggles she faced while creating SmartSweets, leading to its impactful launch. Tara discusses how a heartfelt conversation with her grandmother ignited her passion for healthier candy options. She dives into the intense process of recipe testing, securing funding, and navigating rapid growth, ultimately emphasizing the importance of resilience and a clear vision in business.
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Aug 1, 2024 • 46min

Advice Line with Jeff Raider of Harry's

Jeff Raider, co-founder of Harry’s and Warby Parker, shares insights with entrepreneurs Uli, Travis, and Karly. Uli navigates the challenge of balancing multiple revenue streams for her gelato business, while Travis discusses hiring his first employee for a package delivery service. Karly reveals her plans for a children’s book subscription tied to lunar phases. The discussion highlights the importance of strategic decisions, customer feedback, and building strong community connections in the entrepreneurial journey.
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Jul 29, 2024 • 56min

Specialized Bicycle Components: Mike Sinyard

Mike Sinyard, a cycling industry pioneer, founded Specialized Bicycle Components and revolutionized mountain biking. He shares his journey from importing bike parts to creating the first mass-produced mountain bikes. Sinyard reflects on the challenges of early skepticism from retailers and a major strategic misstep that nearly doomed the company. He emphasizes the importance of passion over profits and discusses how recovering from setbacks revitalized the brand. The conversation highlights the emotional connection people have with mountain biking, showcasing its cultural significance.
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Jul 26, 2024 • 28min

BONUS: Brand Building Live at Cannes Lions

Jim Stengel, a marketing expert with P&G experience, discusses brand strategy success, marketing campaigns, data analytics in branding, social media evolution, and target audience identification at Cannes Lions.
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Jul 25, 2024 • 44min

Advice Line with Joe Kudla of Vuori

Joe Kudla of Vuori helps early-stage founders on the Advice Line, tackling challenges like medical apparel growth, luxury handbags in the US, and colorful skins for ski gloves. Insights on building a luxury brand, pricing strategies, and sustainable outerwear business. Reflecting on the entrepreneurial journey and seeking more entrepreneur stories.
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Jul 22, 2024 • 1h 16min

On athletic shoes: Olivier Bernhard and Caspar Coppetti

Swiss triathlete and Ironman champion Olivier Bernhard defied industry giants to create a revolutionary running shoe with strips of garden hose. Partnering with two Swiss branding experts, they launched a successful sneaker company, attracting the attention of Roger Federer. The podcast explores their journey from pitching to top runners to netting $2 billion in sales in 2023.
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Jul 18, 2024 • 52min

Advice Line with Pete Maldonado of Chomps (April 2024)

Pete Maldonado, co-founder of Chomps, shares insights on deal-making, retail partnerships, and growing businesses. Topics include challenges in the bagel and tea industry, e-commerce optimization, strategic decision-making, and navigating volatile salmon prices. The podcast highlights entrepreneurship journeys, resilience, and the importance of seeking advice for business endeavors.
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Jul 15, 2024 • 1h 11min

KAYAK: Paul English (2021)

Perpetual founder Paul English shares his journey of starting 8 companies, including KAYAK. He discusses challenges with naming the website, building successful business models, and his ventures post-KAYAK. English reflects on personal struggles, lessons learned, and the importance of collaboration in his entrepreneurial endeavors.
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Jul 11, 2024 • 48min

Advice Line with Tony Lamb of Kona Ice

Tony Lamb, Kona Ice co-founder, advises early-stage founders on candy store viability, selling shave ice, and promoting a home decor brand. Topics include unique experiences, community impact, marketing needle felting kits, self-care in business, and building a brand without influencers.
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Jul 8, 2024 • 1h 4min

Ouidad hair products: Ouidad Wise

Ouidad Wise, founder of a successful hair care brand, shares her journey of turning her passion for curly hair into a national brand with her husband. They juggled finances and family, sold the brand in 2018, and now consult aspiring salon owners. The podcast explores the challenges, growth, and success of their business, including dealing with cancer and transitioning into retirement, all while remaining dedicated to supporting charitable causes.

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