Greg Isenberg

Greg Isenberg, the founder of Late Checkout and a creative mind in building community-driven businesses, joins the conversation. They explore wild ideas like AG1 for dogs and the rise of unique subscription-based lifestyle businesses. Insights into the value of innovative branding strategies and effective marketing for mundane products like window cleaning are shared. The discussion also highlights the appeal of luxury newsletters and the importance of storytelling in business, making it an entertaining exploration of the entrepreneurial landscape.

Join Greg Isenberg, CEO and founder of 5by, as he shares his journey from selling two companies by age 24 to advising TikTok and Reddit. He reveals how to generate and validate app ideas effectively. Discover the importance of user feedback in shaping apps and learn powerful influencer marketing strategies. Greg also delves into the art of engaging copywriting for improved user retention and shares insights on building connections that can elevate app success in today’s competitive landscape.