My First Million cover image

My First Million

Business Brainstorm: AG1 For Dogs, Sexy Sweaty Startups & Luxury Newsletters

Nov 9, 2023

01:02:25

Snipd AI

Entrepreneurs Shaan Puri and Sam Parr, along with guest Greg Isenberg, brainstorm business ideas including AG1 for dogs, daily fabler, sweaty franchises, luxury newsletters, and Stripe Atlas for trademarks.

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Quick takeaways

Luxury newsletters and exclusive software cater to the desires of the top echelon, providing unique and VIP experiences.

A niche newsletter focused on fables and moral stories can appeal to Gen Z seeking meaning and purpose in life.

Creating distinctive and high-end franchise models can offer exclusive and luxurious experiences to the top 1%, adding style and exclusivity.

Deep dives

Creating Niche Luxury Newsletters for the Elite

There is an emerging trend of luxury newsletters for the top 1%, offering exclusive and curated content. One example is Playing Field, a newsletter by Tom Brady's manager that is invitation-only and caters to NFL owners and top players. This concept taps into the desire for unique and VIP experiences that cannot be found elsewhere. Similarly, there is an opportunity to create exclusive software and app experiences that serve as status symbols for the elite, similar to Superhuman and its email software. These luxury newsletters and software offerings cater to the needs and desires of the top echelon, creating a sense of exclusivity and distinction.

Rise of Direct-to-Consumer Brands in Various Industries

How to Be a Seneca Than Saheel Bloom

The Wolf of Software: Superhuman and the rise of status symbol apps

EOS: An operating system for entrepreneurs

1.

Introduction

2min

2.

Confusion, Sponsor Ad, and Late Checkout

2min

3.

Creating a Personal Brand & Website Design

17min

4.

Curating Content, Unbundling of Religion, and Pink's Window Cleaning

4min

5.

Making Boring Businesses Cool

13min

6.

Implementing EOS and Desiring a Lightweight Version

4min

7.

Luxury Experiences and Niche-Focused Newsletters

20min

Episode 517: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) are joined by Greg Isenberg to brainstorm 6 business ideas you can start with no funding.

Want to see the best clips from MFM? Subscribe to our clips channel here.

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Show Notes:

(0:00) Intro

(7:00) Playing for style points

(11:00) AG1 for Dogs

(15:00) Daily Fabler

(22:00) Sweaty Franchises

(35:00) Entrepreneur Operating System

(39:00) Luxury Newsletters

(45:00) Veblen goods

(48:00) Stripe Atlas for Trademarks

(55:00) Greg’s Life Hacks

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Links:

• Late Checkout - https://www.latecheckout.studio/

• Boring Marketing - https://www.boringmarketing.com/

• Daily Stoic - https://dailystoic.com/

• Pink’s Windows - https://www.pinkswindows.com/franchising

• EOS - https://www.eosworldwide.com/

• ResiBrands - https://resibrands.com/

• Playing Field - https://www.playingfield.com/

• Raya - https://www.rayatheapp.com/

• Superhuman - https://superhuman.com/

• Little Lifehacks Guaranteed to Improve your Life - https://tinyurl.com/2zhdz2uh

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com/

Check Out Shaan's Stuff:

• Try Shepherd Out - https://www.supportshepherd.com/

• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant

• Power Writing Course - https://maven.com/generalist/writing

• Small Boy Newsletter - https://smallboy.co/

• Daily Newsletter - https://www.shaanpuri.com/

Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

—

Other episodes you might enjoy:

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• #209 Gary Vaynerchuk - Why NFTS Are the Future

• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto

• #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett

• #218 - Why You Should Take a Think Week Like Bill Gates

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