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Business Brainstorm: AG1 For Dogs, Sexy Sweaty Startups & Luxury Newsletters

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Nov 9, 2023

Guest

Greg Isenberg

Greg Isenberg, the founder of Late Checkout and a creative mind in building community-driven businesses, joins the conversation. They explore wild ideas like AG1 for dogs and the rise of unique subscription-based lifestyle businesses. Insights into the value of innovative branding strategies and effective marketing for mundane products like window cleaning are shared. The discussion also highlights the appeal of luxury newsletters and the importance of storytelling in business, making it an entertaining exploration of the entrepreneurial landscape.

01:02:25

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ADVICE

Lifestyle Business

Prioritize building profitable, cash-flowing businesses.
Focus on creating a great lifestyle for yourself and your team.

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ANECDOTE

AG1 for Dogs

Greg Isenberg suggests creating "Athletic Greens for Dogs" (Good Water).
This involves sponsoring pet influencers and giving samples to dog-friendly restaurants.

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ANECDOTE

Daily Fabler

Ryan Holiday revived stoicism and built a brand (Daily Stoic) around it.
He monetizes through courses, books, and even a memento mori medallion.

Get the Snipd Podcast app to discover more snips from this episode

Navigating Sales Strategies and Personal Branding

02:24 • 3min

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Redefining Success: Lifestyle vs. Growth

05:02 • 6min

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From Skepticism to Subscription: The Appeal of Lifestyle Businesses

11:20 • 2min

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Innovative Pet Products and Branding Insights

13:10 • 7min

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Curation vs. Creation in Modern Business

20:31 • 7min

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Innovative Branding and Business Models

27:05 • 14min

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Mastering Copywriting and Exploring Luxury Newsletters

41:00 • 4min

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Luxury, Status, and Connections

45:06 • 17min

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Traction

Get a Grip on Your Business

Gino Wickman

In Traction, Gino Wickman provides a systematic approach to achieving business success through the Entrepreneurial Operating System (EOS). The book focuses on six key components: Vision, People, Data, Issues, Process, and Traction. It helps business leaders clarify their vision, align their leadership team, solve common business problems, and foster healthy communication and discipline within the organization. The EOS system is designed to help businesses overcome frustrations such as lack of control, people issues, insufficient profit, hitting the ceiling, and feeling stuck. The book offers practical tools, real-world examples, and actionable strategies to drive sustainable growth and improve business operations.

The Daily Stoic

366 Meditations on Wisdom, Perseverance, and the Art of Living

Ryan Holiday

Stephen Hanselman

This book provides 366 meditations on Stoic wisdom, featuring new translations of passages from Epictetus, Marcus Aurelius, Seneca, and other Stoic philosophers. Each day, readers are presented with a Stoic lesson explained in modern language, along with advice on how to apply these lessons in everyday life. The book is organized temporally and thematically across the twelve months of the year, making it a daily resource for practicing Stoicism.

Aesop's Fables

Aesop

Aesop's Fables are a collection of stories that have been passed down through oral tradition and later written down. These fables feature animals and other elements that take on human characteristics to convey important moral lessons. The stories cover a wide range of themes, including social, religious, and political issues, and have been used as ethical guides and educational tools for both children and adults. The fables are known for their simplicity and the profound truths they convey, making them timeless and universally relevant.

Episode 517: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) are joined by Greg Isenberg to brainstorm 6 business ideas you can start with no funding.

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Show Notes:

(0:00) Intro

(7:00) Playing for style points

(11:00) AG1 for Dogs

(15:00) Daily Fabler

(22:00) Sweaty Franchises

(35:00) Entrepreneur Operating System

(39:00) Luxury Newsletters

(45:00) Veblen goods

(48:00) Stripe Atlas for Trademarks