My First Million

Business Brainstorm: AG1 For Dogs, Sexy Sweaty Startups & Luxury Newsletters

Nov 9, 2023

Greg Isenberg, the founder of Late Checkout and a creative mind in building community-driven businesses, joins the conversation. They explore wild ideas like AG1 for dogs and the rise of unique subscription-based lifestyle businesses. Insights into the value of innovative branding strategies and effective marketing for mundane products like window cleaning are shared. The discussion also highlights the appeal of luxury newsletters and the importance of storytelling in business, making it an entertaining exploration of the entrepreneurial landscape.

01:02:25

Episode guests

Greg Isenberg

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Quick takeaways

Luxury newsletters and exclusive software cater to the desires of the top echelon, providing unique and VIP experiences.

A niche newsletter focused on fables and moral stories can appeal to Gen Z seeking meaning and purpose in life.

Creating distinctive and high-end franchise models can offer exclusive and luxurious experiences to the top 1%, adding style and exclusivity.

Deep dives

Creating Niche Luxury Newsletters for the Elite

There is an emerging trend of luxury newsletters for the top 1%, offering exclusive and curated content. One example is Playing Field, a newsletter by Tom Brady's manager that is invitation-only and caters to NFL owners and top players. This concept taps into the desire for unique and VIP experiences that cannot be found elsewhere. Similarly, there is an opportunity to create exclusive software and app experiences that serve as status symbols for the elite, similar to Superhuman and its email software. These luxury newsletters and software offerings cater to the needs and desires of the top echelon, creating a sense of exclusivity and distinction.

The Dollar Shave Clubification of Boring Businesses: A Trend in DTC Brands

01:21

The Genius Behind a Low-Headache Merch Store for Stoicism

01:20

Introduction to EOS: An Operating System for Entrepreneurs

00:51

Understanding Veblin Goods and the Demand-Price Relationship

00:34

Intro

2min

Navigating Sales Strategies and Personal Branding

3min

Redefining Success: Lifestyle vs. Growth

6min

From Skepticism to Subscription: The Appeal of Lifestyle Businesses

2min

Innovative Pet Products and Branding Insights

7min

Curation vs. Creation in Modern Business

7min

Innovative Branding and Business Models

14min

Mastering Copywriting and Exploring Luxury Newsletters

4min

Luxury, Status, and Connections

17min

Episode 517: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) are joined by Greg Isenberg to brainstorm 6 business ideas you can start with no funding.

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Show Notes:

(0:00) Intro

(7:00) Playing for style points

(11:00) AG1 for Dogs

(15:00) Daily Fabler

(22:00) Sweaty Franchises

(35:00) Entrepreneur Operating System

(39:00) Luxury Newsletters

(45:00) Veblen goods

(48:00) Stripe Atlas for Trademarks