App Marketing by App Masters
App Masters Greatest Hits: Episode 7 with Greg Isenberg
Feb 20, 2025
Join Greg Isenberg, CEO and founder of 5by, as he shares his journey from selling two companies by age 24 to advising TikTok and Reddit. He reveals how to generate and validate app ideas effectively. Discover the importance of user feedback in shaping apps and learn powerful influencer marketing strategies. Greg also delves into the art of engaging copywriting for improved user retention and shares insights on building connections that can elevate app success in today’s competitive landscape.
34:34
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Quick takeaways
- Greg Eisenberg emphasizes the necessity of validating app ideas through user feedback and leveraging entrepreneurial networks for market success.
- He highlights the crucial role of visibility in the Apple App Store in driving app downloads and gaining competitive advantage.
Deep dives
Greg Eisenberg's Entrepreneurial Journey
Greg Eisenberg's early success in entrepreneurship is highlighted by selling two companies before the age of 24. He emphasizes the importance of surrounding himself with successful individuals to continue growing and improving. Although he recognizes his past achievements, he remains focused on building substantial value in his future endeavors. His frugal mindset leads him to prioritize investments in personal and professional growth over extravagant purchases.
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