App Marketing by App Masters App Masters Greatest Hits: Episode 7 with Greg Isenberg
Feb 20, 2025
Join Greg Isenberg, CEO and founder of 5by, as he shares his journey from selling two companies by age 24 to advising TikTok and Reddit. He reveals how to generate and validate app ideas effectively. Discover the importance of user feedback in shaping apps and learn powerful influencer marketing strategies. Greg also delves into the art of engaging copywriting for improved user retention and shares insights on building connections that can elevate app success in today’s competitive landscape.
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5by Inspired by Personal Need
- Greg Isenberg created 5by to solve his personal frustration of finding entertaining videos without the stress of endless searching.
- He identified a personal need first and then validated it with feedback from a trusted entrepreneurial community.
Prioritize User-Friendly Copywriting
- Prioritize copywriting as the voice of your app’s brand to create emotional connections with users.
- Use quirky, humanized copy to boost retention and encourage word of mouth spread.
Influencers Through Their Networks
- Approach influencers’ friends and connections first rather than the influencers directly to build relationships organically.
- This indirect approach opens doors to high-profile influencer introductions over time.