6min chapter

App Marketing by App Masters cover image

App Masters Greatest Hits: Episode 7 with Greg Isenberg

App Marketing by App Masters

CHAPTER

Reinventing Email and Mobile Apps

This chapter explores the presenter's favorite app, TweetBot, while critiquing the stagnation in email innovation despite past efforts. It emphasizes the significance of testing ideas online before mobile app development, sharing insights from web products that inform user-friendly design and functionality.

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