App Marketing by App Masters

Discover the 7 counterintuitive app growth strategies that are helping indie developers and top apps scale in 2025 — straight from Steve P. Young’s live session at MAU Vegas 2025.In this session, you’ll learn:🚀 Unexpected growth tactics that drive real installs💸 How to scale without burning ad budgets📲 The power of paywall experiments & pricing hacks🤖 The role of AI in modern creative testing🔁 What’s working right now across top-performing appsThese aren’t your typical growth tips — they’re battle-tested strategies with real results.Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSHave an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here’s the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this engaging discussion, Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, reveals groundbreaking app marketing tactics. He emphasizes the power of animated paywalls, showcasing how they can drastically improve user conversion rates. Tigran also introduces the concept of 'situational marketing,' illustrating how emotional connections can enhance consumer decisions. He dives into strategies for rethinking paywalls using behavioral psychology and shares successful case studies that demonstrate the impact of well-timed, thematic campaigns.

Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, shares his innovative app marketing strategies that blend behavioral psychology with animated paywalls. He discusses how to revolutionize paywall optimization, boosting engagement and revenue. Tigran explores the emotional aspects of consumer decision-making and shares creative case studies, including seasonal campaigns that leverage cultural references. His unique approach to situational marketing highlights the importance of timely strategies and user-generated content in driving app growth.

Discover practical strategies for app growth without hefty marketing budgets. Learn how indie developers can effectively use review prompts and optimized paywalls to boost downloads. Explore the power of keyword-driven app development and the importance of niche targeting for better visibility. Find out what works in A/B testing paywalls and the top app categories for driving revenue. Packed with actionable insights, this conversation is perfect for anyone looking to elevate their app’s success!

In this discussion, Romain Torres, co-founder of Arcads.ai and a successful entrepreneur, shares his journey from scaling multiple startups to developing an AI video generator. He reveals how indie developers can harness AI for app advertising, creating hundreds of ad variations from a single script. The conversation highlights the future of video ads with AI actors, strategies for optimizing user acquisition, and practical tools to automate creatives and reduce costs, all while achieving impressive revenue growth.

Romain Torres, co-founder of Arcads.ai, shares his journey of scaling startups with AI, including a health app that grossed $2M in just nine months. He outlines how indie developers can leverage AI for ad creation and user acquisition, emphasizing the power of 'AI actors' in video marketing. Romain discusses automating ad variations from single scripts and optimizing campaign performance through data-driven strategies. The episode dives into engaging content creation, showing how AI can make marketing more efficient and innovative.

Discover how to spy on your competitors' ads using the Meta Ads Library. Learn the secrets behind viral user-generated content and effective hooks. Explore AI tools that streamline content creation and localization, boosting your team's efficiency. Gain insider tips on testing and scaling winning ad creatives, including optimal ad durations and the power of boosted reels for brand engagement. This guide is packed with strategies to elevate your marketing game and outsmart the competition in 2025!

Marion Balinoff, a seasoned consultant in influencer marketing for mobile apps, shares her wealth of knowledge from over a decade of success with six-figure campaigns. She provides insights on choosing the right creators, creating impactful influencer briefs, and strategic budgeting ranging from $500 to six-figure initiatives. Marion emphasizes the advantages of long-form content on YouTube, discusses effective performance measurement, and highlights building lasting creator partnerships that contribute to significant ROI.

In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps.With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice.We’ll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle.You’ll Learn:✅ How to choose the right creators for your app genre✅ What to include in a killer influencer brief✅ Budgeting strategies—from $500 to six-figure campaigns✅ How to track success with MMP links, attribution & in-game KPIs✅ Building long-term creator partnerships that drive ROILearn More:https://www.linkedin.com/in/marion-balinoff/ng for AppsWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here’s the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Discover the framework that fuels apps to go viral! The podcast explores turning your team into a content production powerhouse. Learn why your content strategy is pivotal to growth. Uncover tools to swiftly adapt to market changes and spot trends. Plus, find out how to replicate successful ideas and embrace a mindset of continuous innovation. Dive into key strategies for understanding competitors and optimizing app marketing to boost reach and revenue.