App Marketing by App Masters

Want to build an app people love? This product-led growth strategy is the key.In this video, we dive into real-world user testing tactics that helped a Rubik’s Cube app go viral—all without a single dollar spent on paid downloads. Nico shares how a relentless focus on user experience, a laser-sharp 5-minute onboarding goal, and ASO (App Store Optimization) led to over 50,000+ glowing App Store reviews.You'll learn:✅ Why the first 5 minutes of user experience can make or break your app✅ Creative ways to collect real user feedback—without breaking the bank✅ How small onboarding tweaks doubled camera opt-ins✅ The exact moment to ask for reviews to maximize App Store impact✅ Proven ASO techniques that drove 53,000+ reviews organicallyWhether you're launching your first app or scaling a startup, these insights are pure gold. Watch the full session here:https://youtube.com/live/QKnRO_A_tkU?feature=shareBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Anton Tatarynovich, Senior Growth Marketing Manager at Freeletics and ASO consultant, shares game-changing App Store Optimization tactics for 2025. He discusses seven fresh strategies beyond traditional keyword optimization, including custom product pages and leveraging in-app events. Anton highlights the exciting new Google Play feature for animated promotional content and emphasizes the importance of community feedback in optimizing app visuals. This conversation offers invaluable insights for both indie developers and enterprise apps looking to enhance user engagement and visibility.

In this lively discussion, Anton Tatarynovich, Senior Growth Marketing Manager at Freeletics and ASO consultant, shares innovative strategies for App Store Optimization in 2025. He unveils 7 cutting-edge tactics that go beyond traditional keyword methods, focusing on visual keyword recognition and custom product pages. The conversation highlights adapting strategies for varying growth stages and the impact of in-app events. With a sprinkle of humor, they also explore the transition to animated promotional content and share insights on app audits, making this a must-listen for developers!

Imagine achieving success through play rather than endless grind! Discover how gaming can be a powerful motivator, teaching us to embrace challenges and level up our skills. Engage in the thrill of personal growth by turning life's obstacles into growth opportunities. Learn how to focus on your unique journey instead of comparing yourself to others, and transform your gaming experiences into valuable life lessons. It's time to gamify your life and start winning in the real world!

Yash Gupta, Head of App Growth at App Masters, shares his expertise in mobile app performance and strategy. He discusses how to find and validate winning app ideas for 2025. Listeners will learn about common pitfalls to avoid, the impact of strategic keyword targeting, and the rise of AI applications. Yash dives into live app audits, revealing what's working across various categories like Fitness and Food. He also highlights cost-effective marketing strategies, including leveraging influencer campaigns for better visibility and engagement.

Yash Gupta, Performance, Strategy & Growth Lead at App Masters, shares his expertise on transforming app ideas into success stories. He reveals secrets behind profitable and scalable app concepts while highlighting common pitfalls to avoid. The conversation dives into live app audits across various categories, showcasing effective growth strategies and the essential role of app store optimization (ASO). With entertaining elements like a dad joke contest, Gupta provides actionable insights to help developers stand out in a competitive market.

Justin Allen, indie developer and member of the App Masters community, joins to share insights on A/B testing app icons for iOS. He provides a developer-friendly guide covering Xcode setup and how to manage multiple icons effectively. Learn about optimizing app icon performance using Apple’s native tools, and why testing one variable at a time is crucial. Justin also discusses strategies for analyzing results and shares personal experiences to help boost your app store downloads!

Phil Carter, the Founder & CEO of Elemental Growth, shares his insights on the evolving landscape of AI in subscription services. He delves into how AI is revolutionizing consumer subscriptions, providing strategies for growth, pricing, and user retention. Phil discusses the Subscription Value Loop framework, illustrating its importance with real-world case studies. He also highlights the impact of AI on personalized user experiences and creative monetization strategies, making it a must-listen for indie developers and subscription business owners.

Phil Carter, Founder & CEO of Elemental Growth and host of the Subversive podcast, discusses the seismic shifts AI is causing in the subscription market. He explains the subscription value loop framework and its impact on consumer behavior. Learn about practical strategies to enhance user retention and optimize pricing using AI. Carter also addresses the unique challenges indie developers face while thriving in an increasingly competitive landscape. Don't miss his insights on driving sustainable growth amid the transformative AI-driven environment!

Discover essential strategies to skyrocket your app downloads! Learn why App Store Optimization (ASO) is crucial for visibility. Uncover effective keyword research techniques and how to outsmart your competitors. Get tips on refining your app's title, subtitle, and description for maximum impact. Plus, explore secret methods to boost your rankings! A must-listen for anyone looking to enhance their app marketing game in 2025.