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App Marketing by App Masters

Latest episodes

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Feb 22, 2025 • 1h 20min

Master Meta Ads to Scale Your App

In this interview, we’ll dive into why apps are now more of a content business—and how leveraging creative content and web-to-app strategies can drive sustainable growth.We're joined by Vasyl Sergiienko, Client Solutions Manager at Meta, who has helped multimillion-dollar businesses scale profitably. With deep expertise in media buying, app monetization, and user acquisition, Vasyl will break down key insights on Ads-Based Installs and the Web-to-App Funnel to help you optimize your growth strategy.Vasyl will also discuss the importance of execution speed and creative innovation in today’s fast-moving app landscape.You will discover:📌 Why content is now the foundation of successful app growth.📌 The journey from ideation to building a high-performing app.📌 Web-to-app funnel strategies to maximize conversions.Learn More:https://www.linkedin.com/in/vasyl-sergienko/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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Feb 22, 2025 • 1h 22min

Master Meta Ads to Scale Your App

Vasyl Sergiienko, Client Solutions Manager at Meta and expert in app monetization and user acquisition, shares invaluable insights on app marketing. He discusses the transformation of apps into content businesses, emphasizing the importance of creative strategies and the web-to-app funnel. Vasyl highlights the need for fast execution and innovative content to boost app growth. He also dives into optimizing Facebook Ads for better ROI and shares launching strategies for mobile apps, encouraging developers to adapt and engage with their audiences effectively.
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Feb 20, 2025 • 35min

App Masters Greatest Hits: Episode 7 with Greg Isenberg

Join Greg Isenberg, CEO and founder of 5by, as he shares his journey from selling two companies by age 24 to advising TikTok and Reddit. He reveals how to generate and validate app ideas effectively. Discover the importance of user feedback in shaping apps and learn powerful influencer marketing strategies. Greg also delves into the art of engaging copywriting for improved user retention and shares insights on building connections that can elevate app success in today’s competitive landscape.
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Feb 18, 2025 • 15min

The Best Alternative to Firebase Dynamic Links

The Deep Linking Tool You Need for Seamless User Journeys! 🚀Deep links ensure your audience lands exactly where they need to be—without friction. And when it comes to deep linking, Airbridge is the best in the game.🔥👉🏻 Here’s what you’ll learn: ✅ What deep linking is & why it matters ✅ How Airbridge makes deep linking seamless ✅ How to create & set up Airbridge DeepLinks ✅ How to easily migrate your Firebase deep links to AirbridgeWatch now to see how Airbridge makes deep linking effortless! 🎥 🔗 Check out AirBridge DeepLinks:https://appmasters.com/deeplinksBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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Feb 15, 2025 • 1h 19min

Fall in Love with These App Marketing Strategies

Discover tried and true app marketing strategies that you will love for a lifetime.From ASO to performance marketing to localization, you will learn what strategies will work for years to come.Plus, we’re answering all your questions LIVE. Make sure you leave a comment on the video and we’ll get to them FIRST!Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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Feb 15, 2025 • 1h 21min

Fall in Love with These App Marketing Strategies

Discover tried and true app marketing strategies that you will love for a lifetime.From ASO to performance marketing to localization, you will learn what strategies will work for years to come.Plus, we’re answering all your questions LIVE. Make sure you leave a comment on the video and we’ll get to them FIRST!Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/Get your app audited: ⁠⁠https://appmasters.com/audit/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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Feb 13, 2025 • 47min

App Masters Greatest Hits: Episode 6 with Roger Dickey

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, we’re joined by Roger Dickey, founder of Zynga and the creator of games like Mafia Wars. With an incredible entrepreneurial journey, Roger will share how to make the right choices and key decisions to build a successful app business.Here’s what you’ll discover:✔️ The key elements of engaging gameplay✔️ How to build successful apps and games✔️ How to tackle challenges and turn pain points into opportunitiesWork with us to grow your apps faster & cheaper:http://www.appmasters.com/Get training, coaching, and community:⁠https://appmastersacademy.com/Get your app audited:⁠⁠https://appmasters.com/audit/*********************************************Follow us:YouTube:⁠AppMasters.com/YouTube⁠Instagram:⁠@App MastersTwitter:⁠@App MastersTikTok:⁠@stevepyoung⁠Facebook:⁠App Masters⁠*********************************************
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Feb 11, 2025 • 11min

Building in Public with Thumsters & RevenueCat

Discover our changes to the Thumsters' ASO and the decisions along the way.From boosting keyword rankings to refining Apple Search Ads strategy, this video is packed with actionable insights you can apply today. 🔥👉🏻 Here’s what you’ll learn:✅ The ASO strategy that helped Thumsters rank for high-traffic keywords.✅ How to choose winning keywords based on search score, relevancy & difficulty.✅ The inside scoop on our Apple Search Ads strategy & campaign structure. ✅ How seasonality impacts app conversion rates—and how to prepare.And these are just the initial work and results. Stay tuned for deep dives on monetization strategy and a full Meta Ads breakdown in upcoming videos! 🚀Book a consultation call:https://calendly.com/appmasters-alok/30minWork with us to grow your apps faster & cheaper:http://www.appmasters.com/Get training, coaching, and community:⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go toappmasters.com/airbridge.*********************************************Follow us:YouTube:⁠AppMasters.com/YouTube⁠Instagram:⁠@App MastersTwitter:⁠@App MastersTikTok:⁠@stevepyoung⁠Facebook:⁠App Masters⁠*********************************************
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Feb 8, 2025 • 1h 1min

Grow Your App with Community-Led Social Media

In this interview, we’ll explore how you can leverage social media to build a strong brand, cultivate a loyal community, and grow your app without spending much.We're joined by Sam Leicht, creator of Pridefit, an #1 LGBTQIA+ fitness app. With a decade in the fitness industry and a background in Broadway performance, Sam has successfully used organic social media strategies to grow his app and foster an engaged community.He will discuss the role of social media in niche branding, community-led growth, and the gradual steps to building an app from a loyal audience.You will discover:📌 How to leverage social media for organic app growth.📌 The importance of community-led strategies in app success.📌 No-cost brand-building techniques for indie developers.📌 How to turn engaged followers into loyal app users.Learn More:#1 LGBTQIA+ Fitness Appwww.pridefit.comBook a consultation call:https://calendly.com/appmasters-alok/30minWork with us to grow your apps faster & cheaper:http://www.appmasters.com/Get training, coaching, and community:⁠https://appmastersacademy.com/*********************************************Follow us:YouTube:⁠AppMasters.com/YouTube⁠Instagram:⁠@App MastersTwitter:⁠@App MastersTikTok:⁠@stevepyoung⁠Facebook:⁠App Masters⁠*********************************************
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Feb 8, 2025 • 1h 4min

Grow Your App with Community-Led Social Media

In this interview, we’ll explore how you can leverage social media to build a strong brand, cultivate a loyal community, and grow your app without spending much.We're joined by Sam Leicht, creator of Pridefit, an #1 LGBTQIA+ fitness app. With a decade in the fitness industry and a background in Broadway performance, Sam has successfully used organic social media strategies to grow his app and foster an engaged community.He will discuss the role of social media in niche branding, community-led growth, and the gradual steps to building an app from a loyal audience.You will discover:📌 How to leverage social media for organic app growth.📌 The importance of community-led strategies in app success.📌 No-cost brand-building techniques for indie developers.📌 How to turn engaged followers into loyal app users.Learn More:#1 LGBTQIA+ Fitness Appwww.pridefit.comBook a consultation call:https://calendly.com/appmasters-alok/30minWork with us to grow your apps faster & cheaper:http://www.appmasters.com/Get training, coaching, and community:⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go toappmasters.com/airbridge.*********************************************Follow us:YouTube:⁠AppMasters.com/YouTube⁠Instagram:⁠@App MastersTwitter:⁠@App MastersTikTok:⁠@stevepyoung⁠Facebook:⁠App Masters⁠*********************************************

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