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App Marketing by App Masters

Latest episodes

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Jun 7, 2025 • 1h 6min

The Playbook to Profitable Web-to-App Funnels

Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids, shares his expertise on building high-converting web-to-app funnels. He discusses the art of onboarding storytelling to engage users and the importance of optimizing the first screen of your funnel. Igor also dives deep into creating compelling paywalls with clear pricing strategies. Plus, he offers a cheat sheet for transforming passive browsers into active subscribers—essential tips for indie developers and product marketers looking to grow their apps.
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Jun 7, 2025 • 1h 5min

The Playbook to Profitable Web-to-App Funnels

Igor Lyubimov, CEO of Web2Wave and former Chief Product Officer at FindMyKids, dives deep into funnel optimization for mobile apps. He shares insights on building high-converting web-to-app funnels using storytelling and AI-powered personalization. Listeners learn the secrets to enhancing user engagement during onboarding and how to optimize paywalls for maximum conversions. With practical tips for indie app founders and marketers, Igor provides a roadmap for transforming web visitors into loyal subscribers—plus some lighthearted dad jokes to wrap it all up!
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May 31, 2025 • 1h 5min

The Billion-Dollar App Monetization Strategy

Zach Witzel, founder of Helium and former Uber pricing lead, shares insights that helped Uber generate over $100M. He discusses AI's role in app monetization and how to build paywalls that convert effectively. Learn about dynamic pricing strategies and the importance of experimentation for indie developers. Zach emphasizes personalized marketing within apps and the potential of discounting. With a fun vibe and a sprinkle of humor, he reveals how to enhance user experience and retention while boosting revenue.
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May 31, 2025 • 1h 3min

The Billion-Dollar App Monetization Strategy

Zach Witzel, founder of Helium and former pricing lead at Uber, shares his wealth of knowledge on app monetization. He discusses the power of AI in creating effective paywalls that boost revenue. Zach highlights dynamic pricing strategies, emphasizing the importance of adjusting prices based on user behavior. He also explores the significance of personalized onboarding and the overlooked benefits of discounting. With insights aimed at indie developers, he reveals how to enhance conversion rates and maximize app profitability from day one.
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May 27, 2025 • 13min

Grow Your App With These Simple Referral Tricks

Discover effective word-of-mouth marketing strategies to skyrocket your app's growth. Learn how influencer collaborations and referral programs can drive downloads. Real-world examples from popular apps illustrate tactics you can easily implement. Uncover tools for tracking your marketing effectiveness, ensuring your efforts yield results. Plus, find out why using the right deep linking alternatives is crucial for seamless user journeys. Get ready to empower your users to share your app even more!
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May 24, 2025 • 47min

MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned

Dive into the post-MAU Vegas excitement where app marketing insights take center stage. Discover groundbreaking strategies for app growth and monetization, all wrapped in a humor-infused discussion. The hosts share their favorite conference takeaways, clever messaging techniques, and the power of captivating visuals. You'll also hear about innovative paywall tactics, A/B testing lessons, and the role of AI tools in transforming marketing efforts. Get ready for laughs, insights, and actionable tips to level up your app game!
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May 24, 2025 • 46min

MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned

Fresh insights from MAU Vegas bring exciting app growth strategies. Discover how to optimize user onboarding and creatively test advertising with visual tactics. Learn to align social media marketing with user behavior and implement effective monetization techniques. Enjoy a mix of serious advice and dad jokes as app promotion strategies are discussed, including the magic of AI in boosting app visibility and monetization. Tune in for lively conversations and actionable tips to elevate your app game!
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May 20, 2025 • 11min

How We DOUBLED Trial Conversions with This Simple Paywall A/B Test (14-Day Case Study)

Discover how a simple paywall adjustment doubled trial activations, unlocking new revenue potential. Learn about the art of user priming and its impact on customer sentiment. Hear insights on enhancing user experience through goal-based personalization, making app navigation clearer and more intuitive. Plus, explore the impressive uptick in user engagement and retention following strategic A/B testing. These actionable strategies are perfect for anyone aiming to refine their app's performance!
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May 17, 2025 • 1h 2min

How to Build Profitable Apps Without Coding

Alim Charaniya, a four-time founder and the mastermind behind Ambitious Labs, shares his wealth of experience in app development. He reveals how to create profitable apps without writing code, focusing on no-code platforms and AI tools. Listeners learn the importance of validating ideas early and launching MVPs quickly. Alim emphasizes understanding user behavior and effective monetization strategies, making success in the app market more achievable than ever, all while keeping costs low and creativity high.
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May 17, 2025 • 1h 1min

How to Build Profitable Apps Without Coding

In this discussion, Alim Charaniya, a four-time founder and expert behind Ambitious Labs, reveals how entrepreneurs can launch profitable apps without any coding knowledge. He explores the power of no-code platforms, like Flutter, for building and monetizing apps efficiently. Alim shares strategies for quickly validating ideas and creating MVPs, while emphasizing the importance of understanding user behavior over coding skills. His insights also include effective user engagement techniques and the value of personalized communication to retain app users.

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