App Marketing by App Masters

In this episode, we’re joined by Chris Hewish, President at Xsolla - a global leader in video game commerce. With a career spanning Activision, DreamWorks Animation, Survios, and now Xsolla, Chris has decades of experience building strategies that fuel growth for games and apps worldwide. He’ll reveal why off-platform monetization is the next big revenue driver for developers and web shops are unlocking higher margins & growth potential for apps and games. Whether you’re an indie app developer or part of a top gaming studio, this session will give you the proven playbook for building scalable revenue streams outside the App Store and Google Play.If you want to maximize app revenue, reduce transaction fees, boost user retention, and future-proof your app business model, you won’t want to miss this.You will discover:✅ Why off-platform payments are the future of game and app monetization✅ The rise of web shops - and how to set them up for success✅ Proven ways to boost retention, cut acquisition costs & gain user data✅ How developers can balance compliance, user experience, and profitabilityLearn More:📲 Build your own Web Shop: https://webshop.xsolla.com/home?utm_source=content-syndication&utm_medium=infuencer&utm_campaign=webshop2025&utm_content=AppMasters1You can also watch this video here: ⁠https://www.youtube.com/live/Ug1ZbWR6rOUWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Discover how to create high-performing user-generated content ads in just 15 minutes! The show reveals a step-by-step framework for researching competitor ads and remixing scripts for your own business. Learn to utilize AI tools like Arcads.ai to generate compelling visuals and emotionally resonant storytelling. Testing various elements can significantly enhance click-through rates, driving installations and boosting revenue. Perfect for anyone in app marketing, e-commerce, or SaaS, this approach makes scaling your marketing both quick and affordable!

Unlock the secrets to creating high-performing user-generated content ads in under 15 minutes! Discover a step-by-step framework for crafting engaging videos using AI tools. Learn how to research competitors, remix successful scripts, and test different variations for maximum impact. Dive into innovative strategies like using doppelgangers and emotional storytelling. With expert tips and resources, you'll be ready to boost installs, engagement, and revenue for your app or business!

In this discussion, Mark Weinstein, founder of MeWe and a leading privacy advocate, shares insights on building a privacy-first social network amidst Big Tech's dominance. He reveals how indie app creators can leverage AI and social media marketing to scale up without hefty ad budgets. Mark emphasizes the importance of ethics and mental health in product design, and discusses the future of social media with a focus on user privacy. His journey offers a roadmap for fellow entrepreneurs navigating the evolving digital landscape.

In this discussion, Mark Weinstein, a tech entrepreneur and privacy advocate known for founding MeWe, shares his journey of building a successful privacy-first social media platform with 20 million users. He highlights the importance of ethics and privacy in app design and practical strategies for indie founders to scale their apps using AI and social media marketing. Mark discusses navigating challenges in the tech landscape dominated by Big Tech and emphasizes the need for community-driven approaches in fostering ethical user engagement.

In this conversation, Lauren Puffpath, Co-Founder & COO of Feed.fm, dives into the transformative power of music in app retention. She reveals that integrating the right music can boost user engagement and retention rates significantly—up to 2.5x. The discussion highlights real-world examples like American Eagle and explores how music enhances experiences across various app categories, including fitness and wellness. Additionally, Lauren addresses the challenges of music licensing and shares practical tips for affordable integration, making a compelling case for music as a key ingredient to app success.

Join Lauren Puffpath, Co-Founder & COO of Feed.fm, as she dives into the transformative power of music in app development. She reveals that integrating music can boost retention by up to 2.5x, often overlooked by indie developers focused on conventional tactics. Lauren discusses real-world applications across various industries like fitness and gaming, and shares practical tips for incorporating music without breaking the bank. Discover how music not only enhances user engagement but also aligns with brand identity to create unforgettable app experiences.

In this engaging conversation, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share insights from their journey in creating a cannabis cessation app. They discuss overcoming a broken onboarding process that threatened growth and reveal psychology-driven A/B testing strategies that boosted conversion rates. The duo also dives into what worked and what flopped in their paid advertising efforts on platforms like TikTok and Meta, emphasizing the power of authenticity and humor in user engagement.

Asher Herbstman and Thatcher Clough, co-founders of Clear30, dive into their app's journey from concept to $100K ARR, focusing on user onboarding's pivotal role. They explain how a broken onboarding flow nearly derailed them and the psychology-driven A/B tests that saved the day. Discover their insights on optimizing advertising strategies, including what flopped and what succeeded. Plus, they share tips on leveraging data for community engagement, creating compelling paywalls, and increasing conversion rates through user-centric design.

Unlock the secrets to budget-friendly app growth! Discover powerful strategies like App Store Optimization to attract high-intent downloads without spending a dime. Learn about the innovative 'Lifetime Free Offer' to quickly gain traction and reviews. Explore localization hacks that can open new markets overnight. Delve into efficient use of Apple Search Ads and Meta Ads on a tight budget. Plus, find out why the right keywords are crucial for success and how a simple math formula can keep your app business thriving.