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App Marketing by App Masters

Latest episodes

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Dec 11, 2024 • 9min

Expert Guide on When and How to Scale Your App!

In this Podcasts, you’ll learn top strategies for scaling your app sustainably and maximizing user acquisition. From optimizing your ad spend to choosing the right acquisition channels like Apple Search Ads and Meta, these expert insights will help you identify the best time to scale. Discover how to get the highest return on your ad spend, lock in user engagement, and create a loyal customer base for long-term success. Watch now to unlock the strategies to attain growth and scale smartly! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
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Dec 7, 2024 • 51min

Boost Your App's Conversion Rate with These 9 Proven Strategies

In this interview with Paddle, we’ll discuss 9 proven strategies to optimize key areas like onboarding, pricing pages, and the checkout experience. Whether it’s improving your homepage or creating high-converting landing pages, these actionable tips are designed to help you turn visitors into paying users. Discover small tweaks that make a big impact and boost your app's success! This video is a webinar recording from Paddle's 2024 Happy Hour: https://www.paddle.com/events/happy-hour-2024 Learn more about Paddle: https://www.paddle.com/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
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Dec 4, 2024 • 9min

Use This Formula to Scale Meta Ads (and Find a Unicorn Ad)

In this video, we reveal the exact formula for scaling your Meta Ads from $500 to $20,000 a day and discovering that unicorn ad that skyrockets your results. 🚀 👉🏻 Here’s what you’ll learn: ✅ How to build a robust creative testing process ✅ How to craft the perfect hook ✅ How to leverage key metrics to optimize performance We’ll also share strategies for analyzing competitor insights, collaborating with UGC creators, and structuring ad sets to identify winning ads and scale them effectively. Watch now to discover the step-by-step approach to creating high-converting ads and taking your campaigns to the next level! 🚀 Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
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Nov 27, 2024 • 9min

This Recipe App's Onboarding Makes $200K a Month (and Converts at 20%)

Discover the secrets behind a recipe app's impressive 22% trial activation rate and a monthly revenue of $200,000! Learn effective onboarding techniques like enhancing user engagement through clear benefits and a streamlined login process. Dive into strategic paywall design and the power of A-B testing to boost conversions. This conversation is packed with actionable insights to elevate your app marketing strategy!
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Nov 23, 2024 • 1h 15min

App Store Optimization AMA for 2025

Discover strategies to boost app downloads during the holiday season with innovative screenshot and in-app event promos. Delve into the value of targeting holiday-specific keywords and learn how to optimize your app's visibility in Q5. Explore the balance between Apple Search Ads and alternative channels like Meta and TikTok, while uncovering effective approaches to keyword selection. Enjoy insights on community engagement, user feedback, and the importance of humor in optimizing app performance. It's a treasure trove of marketing wisdom!
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Nov 20, 2024 • 18min

How to Get Your First Subscribers: Advice for Indie Developers

Struggling to attract subscribers? Discover strategies for indie developers to grow from zero. Learn about effective App Store Optimization and leveraging Apple Search Ads for organic growth. Uncover the secrets to enhancing onboarding and optimizing paywalls. Explore pricing strategies that boosted renewals in the Brazilian market. Get inspired by success stories of apps achieving rapid revenue growth through strategic decisions and data-driven analysis.
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Nov 16, 2024 • 59min

Gamification Secrets That Led to 20M Users

Yves Benchimol, Co-founder and CEO of WeWard, shares insights about his health app that motivates over 20 million users to walk more through gamification. He discusses the integration of cognitive science to enhance user engagement and the importance of prioritizing metrics in a growing app. Yves highlights how WeWard fosters environmental sustainability while promoting mental well-being. Key strategies like streaks and rewards are examined, showcasing how gamification not only engages users but also drives them to healthier lifestyles.
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Nov 13, 2024 • 10min

Best Way to Leverage Apps Gone Free Campaigns (Part 2)

Discover how to create irresistible free lifetime offers and leverage campaigns on platforms like AppAdvice and Indie App Santa. Gain insights into effective strategies that can boost your app's visibility and revenue. Uncover real-world data showcasing the impact of these campaigns and learn innovative growth hacks involving web funnels. Tune in for expert tips that will elevate your app marketing and maximize user engagement!
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Nov 9, 2024 • 1h 13min

How SocialAI Became a Viral Phenomenon

Michael Sayman, founder of Friendly Apps and creator of SocialAI, shares his journey from launching his first app at 13 to becoming a leader in generative AI at Meta. He discusses how Social AI enhances user engagement and drives retention. The conversation dives into innovative marketing strategies, the power of humor, and the balance of user familiarity with groundbreaking technology. Plus, Michael offers insights on aligning user expectations with product capabilities and fostering community-driven growth for apps.
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Nov 6, 2024 • 10min

GET 100k Downloads FAST with This Proven App Hack! (Part 1)

In this video, you will discover our all-time favorite growth hack that has generated over 100,000 downloads and helped a client go from $100 a month to $11,000 a month! Learn how to maximize ratings, jumpstart ASO, and help you launch your app successfully without spending money on marketing. Watch now to learn the exact strategy and take your app to the next level! Links mentioned: AppAdvice: ⁠https://appadvice.com/apps-gone-free⁠ Indie App Santa: ⁠https://x.com/indieappsanta 👉 Stay tuned for Part 2! Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community:https://appmastersacademy.com/ Get your app audited:https://appmasters.com/audit/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

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