App Marketing by App Masters

Discover cutting-edge strategies for app marketing, including Web2 app funnels and AI-generated video ads. Dive into the challenges of low conversion rates and the importance of email lists in monetization. Uncover budget-friendly tactics and the power of App Store Optimization for new app launches. Learn about mixed model marketing through case studies and the benefits of A/B testing for improving ad effectiveness. Join engaging discussions about real-life app successes and practical advice for enhancing visibility and conversions.

Join an exhilarating session filled with app marketing insights! Discover groundbreaking strategies for creating Web2App funnels and effective ad campaigns. Explore tips to optimize app conversion rates through paywalls and trial offers. Learn budget-friendly marketing techniques that leverage App Store Optimization and targeted ads. Find out how to craft a keyword strategy that elevates your app’s visibility. Plus, hear engaging anecdotes and real-world app promotion tactics that can significantly boost your app's success!

The discussion highlights the resurgence of App Store Optimization, dispelling myths about its decline. Listeners discover five powerful, free tools to enhance app visibility and revenue. Key strategies include identifying high-intent, low-competition keywords and leveraging Google Trends for validation. Success stories illustrate tangible results, like transforming a niche AI app's revenue dramatically through effective keyword research. This informative guide equips developers with practical insights for both launching new apps and boosting existing downloads.

ASO is not dead, and here’s why! Discover five key tools for app store optimization that can help your indie app thrive without ads. Learn how to identify high-intent, low-competition keywords and validate trends through Google Tools. Real-world success stories illustrate how a niche AI app skyrocketed in revenue using strategic keyword research. Explore effective combinations of tools like Google Trends, AppFollow, and Fox Data to boost your app's visibility and attract organic traffic!

Sharad Shankar, Founder of AndOr Communications Pvt Ltd and mastermind behind the AI photo editing app LightX, shares his journey from launching a paid app to achieving over 50 million installs. He discusses the pivotal shift to a subscription model and reveals his mobile growth playbook, covering ASO, paid ads, and user engagement strategies. Sharad emphasizes the importance of adaptability and team management as keys to success, offering valuable insights for aspiring app developers aiming for significant growth.

In this discussion, Sharad Shankar, Founder of AndOr Communications and the mind behind LightX, shares insights from his journey to achieving over 50 million installs. He reveals how LightX transitioned from a paid app to a successful subscription model and delves into effective marketing strategies like ASO, ads, and SEO. Sharad emphasizes the importance of user-first product design and details his experience leading a 60+ member team. He also discusses innovative user engagement techniques and the role of cultural sensitivities in marketing.

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.Whether you’re building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.You'll learn:✅ How Coursiv grew to $1.8M+ with smart funnel design✅ Why their quiz-based onboarding converts like crazy✅ The psychology behind their paywall with a countdown✅ Tips to implement Web-to-App strategies for your app✅ Why long pricing pages boost conversions (with examples)Whether you’re building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.🚀 Learn more about Coursiv → https://coursiv.com/IOS: https://apps.apple.com/us/app/coursiv-ai-tools-mastery/id6478281150Android: https://play.google.com/store/apps/details?id=io.zimran.coursiv&pli=1💬 Drop a comment with your favorite funnel strategy or questions you have.Work with us: ⁠https://www.appmasters.com⁠Indie App Santa: ⁠https://www.indieappsanta.com⁠Get training, coaching, and community: ⁠⁠https://appmastersacademy.com/⁠*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters⁠*********************************************Apps are shifting billions. Timing is everything. iOS users are your VIPs.If you're in e-commerce and still running last year's playbook, you're already behind.The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.Peak season is coming. Want to win it? Check out the report: ⁠https://shorturl.at/Av8fR⁠*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.Whether you’re building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.You'll learn:✅ How Coursiv grew to $1.8M+ with smart funnel design✅ Why their quiz-based onboarding converts like crazy✅ The psychology behind their paywall with a countdown✅ Tips to implement Web-to-App strategies for your app✅ Why long pricing pages boost conversions (with examples)Whether you’re building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.🚀 Learn more about Coursiv → https://coursiv.com/IOS: https://apps.apple.com/us/app/coursiv-ai-tools-mastery/id6478281150Android: https://play.google.com/store/apps/details?id=io.zimran.coursiv&pli=1💬 Drop a comment with your favorite funnel strategy or questions you have.Work with us: ⁠https://www.appmasters.com⁠Indie App Santa: ⁠https://www.indieappsanta.com⁠Get training, coaching, and community: ⁠⁠https://appmastersacademy.com/⁠*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters⁠*********************************************Apps are shifting billions. Timing is everything. iOS users are your VIPs.If you're in e-commerce and still running last year's playbook, you're already behind.The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.Peak season is coming. Want to win it? Check out the report: ⁠https://shorturl.at/Av8fR⁠*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Evelin Herrera, founder of EHVM, specializes in mergers and acquisitions for mobile apps. She shares how to identify EPIC apps that attract seven-figure exits and the pivotal role of branding, retention, and community. Evelin also discusses essential valuation metrics and the significance of preparing for successful exits. With insights into navigating financial metrics and the impact of design, she offers a roadmap for app founders considering selling their products. Tune in for invaluable strategies on maximizing app value!

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps.Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile Club, a community of app founders, investors, and operators. She breaks down what makes an app “EPIC”, the kind of product that gets serious exit multiples. From retention and community to branding, valuation metrics, and due diligence, Evelin shares what buyers are looking for.If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.You will discover:✅ What makes an app “EPIC” and worth a 7-figure exit✅ The MOATs that boost your app’s valuation✅ Why branding, retention & community are make-or-break✅ How to prepare for a successful app exit or acquisitionLearn More:Connect with her for all things apps, valuation, metrics, and exits:https://x.com/herreraevel https://www.linkedin.com/in/evelinherrera/ Join the Mobile Club Community:https://evelinherrera.com/themobileclubCheck available apps on sale:www.evelinherrera.comWork with us: https://www.appmasters.com*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************