
App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Latest episodes

May 13, 2025 • 9min
How One Simple Paywall Test 3X’d Revenue for Our AI App (Case Study)
Explore how a simple paywall A/B test led to a staggering 3x revenue increase for an AI app. The hosts reveal the winning combination of a weekly subscription with a 3-day trial over a yearly plan. Insightful user behavior metrics and performance analysis illustrate the critical role of paywall optimization in app success. Discover why enhancing your paywall could be more effective than merely chasing downloads!

May 10, 2025 • 1h 19min
AI-Generated Content: The Future of Ad Creation
In this discussion, Hamza Alsamraee, CEO of NewForm and a marketing visionary, shares insights on how AI-generated content is transforming ad strategies. He highlights the challenges of converting AI and user-generated ads, suggesting ways to improve their effectiveness. Hamza explains the integration of AI tools into marketing workflows and stresses the importance of data-driven decision-making. From TikTok strategies to personalized approaches, he emphasizes how to navigate the evolving landscape and maximize ad budgets.

May 10, 2025 • 1h 20min
AI-Generated Content: The Future of Ad Creation
Hamza Alsamraee, CEO of NewForm and a savvy app marketing expert, dives into the transformative power of AI-generated content in advertising. He discusses the pitfalls many face with AI creatives and how to elevate user-generated content. Hamza shares strategies that streamline marketing efforts while emphasizing the necessity of human touch for impactful ads. He also highlights the importance of testing during the critical first days post-launch and the future of integrating AI in the creative process. Expect insights that blend data with innovative strategies!

May 7, 2025 • 9min
Apple Just Reformed Its Payment Policy for App Developers – Here’s What You Can Do Now
In this engaging discussion, Andrew Davies, CMO at Paddle and an expert in payment processing, dives into Apple's reformed payment policy that opens up new avenues for app developers. He explains how this ruling allows alternative payment methods, enhancing monetization potential. Listeners learn about the importance of payment management systems like Paddle, the need for data tracking to maximize revenue, and key considerations when shifting away from Apple's framework. This change is a game-changer for solo developers and growing SaaS businesses alike.

May 6, 2025 • 12min
This Simple App Makes $50K/Month — Here's How
Discover the intriguing world of 'painkiller' apps, which solve urgent problems and generate impressive monthly revenues. Learn how one app is raking in $50,000 with only 500 daily downloads through smart App Store Optimization. The discussion highlights the importance of user engagement and intuitive design for maximizing conversions. Plus, explore innovative techniques for gathering user feedback and boosting visibility with the right keywords. This is a treasure trove of strategies for anyone looking to make their mark in the app market.

May 3, 2025 • 1h 13min
Data-Driven App Monetization Strategies for 2025
Discover the latest app monetization trends and strategies that can boost your revenue as we approach 2025. Learn how shorter trial periods and effective paywall strategies can skyrocket your earnings. Dive into the importance of user onboarding, A/B testing, and integrating payment systems like Apple Pay. Enjoy light-hearted moments with dad jokes and interactive listener engagement. Plus, gain insights into innovative marketing tactics and creative optimization to enhance user experience and maximize success in your app business.

May 3, 2025 • 1h 14min
Data-Driven App Monetization Strategies for 2025
Discover the latest app monetization trends set to shape 2025! Explore how subscriptions are evolving and what data reveals about optimizing conversion rates. Uncover powerful insights on user onboarding and the strategic placement of paywalls. Engage in humorous discussions on community connection while launching apps with essential features. Learn winning strategies through fun competition and find out how localization impacts revenue. Plus, see how AI can transform your app marketing approach!

Apr 29, 2025 • 7min
ASO Mistakes That Are Killing Your App Growth (And What to Do Instead)
Doing ASO the way everyone else does it? That might be exactly what’s holding your app back.In this video, we break down the biggest App Store Optimization mistakes most people make—and what to do instead to actually grow your downloads, boost your reviews, and build a sustainable app business.Here’s what you’ll learn: ✅ The truth about high-traffic keywords and why they won’t help you early on✅ Is AppAdvice bad for your app? Nope—and we’ll show you the numbers to prove it✅ Why ASO is just one part of a much bigger growth strategyIf you're serious about growth, this video will save you time, money, and a whole lot of trial and error. It's not about hacks—it’s about building smart.Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************

Apr 26, 2025 • 1h 22min
Sustainable App Growth and AMA with Steve P. Young
In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn.Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wasting your budget.💬 PLUS: It’s an AMA, so drop your questions in the chat and Steve will answer them live!You’ll learn:✅ Sustainable user acquisition strategies that scale✅ Proven retention & engagement tactics that keep users coming back✅ Live answers to your questions on retention, app growth & moreBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************

Apr 26, 2025 • 1h 23min
Sustainable App Growth and AMA with Steve P. Young
In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn.Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wasting your budget.💬 PLUS: It’s an AMA, so drop your questions in the chat and Steve will answer them live!You’ll learn:✅ Sustainable user acquisition strategies that scale✅ Proven retention & engagement tactics that keep users coming back✅ Live answers to your questions on retention, app growth & moreBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************