App Marketing by App Masters The Million-Dollar Exit Strategy for App Founders
Aug 2, 2025
Evelin Herrera, founder of EHVM, specializes in mergers and acquisitions for mobile apps. She shares how to identify EPIC apps that attract seven-figure exits and the pivotal role of branding, retention, and community. Evelin also discusses essential valuation metrics and the significance of preparing for successful exits. With insights into navigating financial metrics and the impact of design, she offers a roadmap for app founders considering selling their products. Tune in for invaluable strategies on maximizing app value!
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Evelin's Brokerage Journey
- Evelin Herrera shares how she started by doing marketing for apps and eventually became a broker for app mergers and acquisitions.
- She uses social media to connect buyers and sellers directly, simplifying the selling process for smaller apps.
How to Value Your App
- Value your app based on cost if pre-revenue, revenue/profit if monetized, or user engagement if scaling user base.
- Be realistic about valuation especially in light of risks and current market dynamics.
Profit Multiples in Valuation
- Use multiples of annual profit to value revenue-generating apps: 1-3x under $1M ARR, 2-6x over $1M ARR.
- Higher multiples reflect lower risk and proven growth history to buyers.
