App Marketing by App Masters App Marketing Done Right with Steve P. Young
Aug 16, 2025
Join an exhilarating session filled with app marketing insights! Discover groundbreaking strategies for creating Web2App funnels and effective ad campaigns. Explore tips to optimize app conversion rates through paywalls and trial offers. Learn budget-friendly marketing techniques that leverage App Store Optimization and targeted ads. Find out how to craft a keyword strategy that elevates your app’s visibility. Plus, hear engaging anecdotes and real-world app promotion tactics that can significantly boost your app's success!
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Transcript
Episode notes
Diagnose Low Conversion With Hard Paywalls
- Do test hard paywalls to diagnose low conversion rates and force purchase decisions.
- If trial-to-paid is low, try switching to a weekly plan to boost conversions quickly.
Use Indie App Santa To Kickstart Installs
- Avoid price drops for Indie App Santa if you want downloads and ratings rather than short-term revenue.
- Use lifetime free or low-cost lifetime offers to kickstart downloads and get reviews for ASO.
Start With ASO And Apple Search Ads
- Start marketing with ASO and Apple Search Ads because they are low-friction and high-intent.
- Spend small daily amounts on ASA and use keywords to reach installs before investing in complex channels.
