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App Marketing Done Right with Steve P. Young

App Marketing by App Masters

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Mastering App Validation and Marketing

This chapter explores strategies for validating app ideas by analyzing successful counterparts, discussing how market understanding can enhance profitability. The speakers share insights on App Store Optimization (ASO) and alternatives for marketing restricted apps, emphasizing keyword usage and visual engagement. They also address listener questions about advertising tactics and overcoming early negative reviews, based on their personal experiences in app launches.

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