5 Free App Store Optimization Tools That Help Apps Print Cash

Aug 12, 2025

The discussion highlights the resurgence of App Store Optimization, dispelling myths about its decline. Listeners discover five powerful, free tools to enhance app visibility and revenue. Key strategies include identifying high-intent, low-competition keywords and leveraging Google Trends for validation. Success stories illustrate tangible results, like transforming a niche AI app's revenue dramatically through effective keyword research. This informative guide equips developers with practical insights for both launching new apps and boosting existing downloads.

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ADVICE

ASO Works Best For Bootstrapped Apps

If you’re bootstrapped, rely on ASO instead of immediate paid ads.
ASO can drive downloads and revenue without large ad budgets.

ADVICE

Target High-Intent Niche Keywords

Target niche phrases with higher intent like "deep breathing" instead of broad terms like "meditation".
Rank for low-volume, high-intent keywords to grow faster with less competition.

ANECDOTE

Niche AI App Grew To $80K In Nine Months

Steve describes a niche AI app that grew to about $80,000 in nine months using ASO.
The app drove most sales and downloads from App Store Search.

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Everyone says ASO is dead. They're wrong.

In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.

This isn’t your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

👉 Whether you're launching a brand new app or looking to scale downloads, this step-by-step breakdown shows you how to:

✅ Find high-intent, low-competition keywords

✅ Validate keyword trends using Google Tools

✅ Use tools like AppFollow, FoxData, VidIQ, and more

Tools featured in the video:

Google Trends - https://trends.google.com/trends/

AppFollow - https://watch.appfollow.io/apps/1

Fox Data - https://foxdata.com/en/

Google Keyword Planner - https://business.google.com/in/ad-tools/keyword-planner/

VidIQ - https://vidiq.com/

Ready to actually grow? This is the stack we use daily.

🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com

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