App Marketing by App Masters App Marketing Done Right with Steve P. Young
Aug 16, 2025
Discover cutting-edge strategies for app marketing, including Web2 app funnels and AI-generated video ads. Dive into the challenges of low conversion rates and the importance of email lists in monetization. Uncover budget-friendly tactics and the power of App Store Optimization for new app launches. Learn about mixed model marketing through case studies and the benefits of A/B testing for improving ad effectiveness. Join engaging discussions about real-life app successes and practical advice for enhancing visibility and conversions.
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Swap Trials For Weekly Plans
- Test a weekly paid plan instead of a long trial to boost conversions for one-time-use apps.
- Switch paywall structure and pricing if trial-to-paid conversions remain low.
Kickstart With Lifetime Promo
- Use Indie App Santa or AppAdvice lifetime promos to kickstart downloads and ratings without ad spend.
- Price lifetime offers low (or free) briefly to generate guaranteed installs and reviews.
Build Custom Long Paywalls
- Build custom multi-page paywalls in-app rather than relying solely on third-party builders.
- Use developers to craft tailored paywall flows for better conversion testing.
