

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Aug 30, 2025 • 1h 7min
How MeWe Grew to 20M As A Privacy-First Social Media App
In this discussion, Mark Weinstein, founder of MeWe and a leading privacy advocate, shares insights on building a privacy-first social network amidst Big Tech's dominance. He reveals how indie app creators can leverage AI and social media marketing to scale up without hefty ad budgets. Mark emphasizes the importance of ethics and mental health in product design, and discusses the future of social media with a focus on user privacy. His journey offers a roadmap for fellow entrepreneurs navigating the evolving digital landscape.

Aug 30, 2025 • 1h 7min
How MeWe Grew to 20M As A Privacy-First Social Media App
In this discussion, Mark Weinstein, a tech entrepreneur and privacy advocate known for founding MeWe, shares his journey of building a successful privacy-first social media platform with 20 million users. He highlights the importance of ethics and privacy in app design and practical strategies for indie founders to scale their apps using AI and social media marketing. Mark discusses navigating challenges in the tech landscape dominated by Big Tech and emphasizes the need for community-driven approaches in fostering ethical user engagement.

Aug 26, 2025 • 20min
How to 2X Your App Retention With This Overlooked Ingredient
Join Lauren Puffpath, Co-Founder & COO of Feed.fm, as she dives into the transformative power of music in app development. She reveals that integrating music can boost retention by up to 2.5x, often overlooked by indie developers focused on conventional tactics. Lauren discusses real-world applications across various industries like fitness and gaming, and shares practical tips for incorporating music without breaking the bank. Discover how music not only enhances user engagement but also aligns with brand identity to create unforgettable app experiences.

Aug 26, 2025 • 19min
How to 2X Your App Retention With This Overlooked Ingredient
In this conversation, Lauren Puffpath, Co-Founder & COO of Feed.fm, dives into the transformative power of music in app retention. She reveals that integrating the right music can boost user engagement and retention rates significantly—up to 2.5x. The discussion highlights real-world examples like American Eagle and explores how music enhances experiences across various app categories, including fitness and wellness. Additionally, Lauren addresses the challenges of music licensing and shares practical tips for affordable integration, making a compelling case for music as a key ingredient to app success.

Aug 23, 2025 • 1h 13min
The Path to $100,000 ARR - What Flopped with Paid Ads
Asher Herbstman and Thatcher Clough, co-founders of Clear30, dive into their app's journey from concept to $100K ARR, focusing on user onboarding's pivotal role. They explain how a broken onboarding flow nearly derailed them and the psychology-driven A/B tests that saved the day. Discover their insights on optimizing advertising strategies, including what flopped and what succeeded. Plus, they share tips on leveraging data for community engagement, creating compelling paywalls, and increasing conversion rates through user-centric design.

Aug 23, 2025 • 1h 13min
The Path to $100,000 ARR - What Flopped with Paid Ads
In this engaging conversation, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share insights from their journey in creating a cannabis cessation app. They discuss overcoming a broken onboarding process that threatened growth and reveal psychology-driven A/B testing strategies that boosted conversion rates. The duo also dives into what worked and what flopped in their paid advertising efforts on platforms like TikTok and Meta, emphasizing the power of authenticity and humor in user engagement.

5 snips
Aug 19, 2025 • 25min
App Marketing On A Budget: My Proven $0 To $10k Strategy
Discover powerful app marketing strategies that won't break the bank! Learn how to utilize App Store Optimization for high-intent downloads and implement the “Lifetime Free Offer” to boost traction. Uncover localization tricks to tap into new markets and master cost-effective advertising using Apple and Meta Ads. Plus, find out the critical keywords that can influence your launch success and a simple formula to keep your app profitable. Perfect for indie developers and startups aiming for growth on a shoestring budget!

Aug 19, 2025 • 23min
App Marketing On A Budget: My Proven $0 To $10k Strategy
Unlock the secrets to budget-friendly app growth! Discover powerful strategies like App Store Optimization to attract high-intent downloads without spending a dime. Learn about the innovative 'Lifetime Free Offer' to quickly gain traction and reviews. Explore localization hacks that can open new markets overnight. Delve into efficient use of Apple Search Ads and Meta Ads on a tight budget. Plus, find out why the right keywords are crucial for success and how a simple math formula can keep your app business thriving.

Aug 16, 2025 • 1h 7min
App Marketing Done Right with Steve P. Young
Join an exhilarating session filled with app marketing insights! Discover groundbreaking strategies for creating Web2App funnels and effective ad campaigns. Explore tips to optimize app conversion rates through paywalls and trial offers. Learn budget-friendly marketing techniques that leverage App Store Optimization and targeted ads. Find out how to craft a keyword strategy that elevates your app’s visibility. Plus, hear engaging anecdotes and real-world app promotion tactics that can significantly boost your app's success!

Aug 16, 2025 • 1h 8min
App Marketing Done Right with Steve P. Young
Discover cutting-edge strategies for app marketing, including Web2 app funnels and AI-generated video ads. Dive into the challenges of low conversion rates and the importance of email lists in monetization. Uncover budget-friendly tactics and the power of App Store Optimization for new app launches. Learn about mixed model marketing through case studies and the benefits of A/B testing for improving ad effectiveness. Join engaging discussions about real-life app successes and practical advice for enhancing visibility and conversions.