App Marketing by App Masters

Struggling to make Meta Ads work for your app? 🤔In this beginner-friendly breakdown, Steve P. Young and Igor Lyubimov, CEO at web2wave, reveal how to set up your first Web2App campaigns the right way.You’ll learn:✅ The future of Web2App funnels (why top apps are using them)✅ Campaign structure & tracking setup that actually works✅ Key funnel benchmarks & conversion math you must know✅ How to send events (Pixel vs. Conversion API)This is your Web2App Funnels 101 — the perfect starting point to grow your app with Meta Ads.Meta Business Partner specializing in web2app funnels - web2wave🔗 Learn more at: https://web2wave.comYou can also watch this video here: https://www.youtube.com/watch?v=BtEN-jVhpt8Want expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSEveryone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we’re joined by Felix Braberg, an ad monetization expert who has helped app studios generate over $450 million in ad revenue.With experience across two DSPs, one ad network, and leadership roles at Tetris and East Side Games, Felix now consults with studios to skyrocket their ad revenue. He also co-hosts the 2.5 Gamers YouTube channel, where he shares actionable ad monetization strategies.Felix will reveal real case studies and proven tactics covering AdMob monetization models, segmentation strategies, mediation systems, and the key players driving ad revenue today.If you’ve ever wondered how to unlock serious ad revenue growth the right way, this episode is your blueprint.You will discover:✅ A real-world ad monetization case study behind $450M in revenue✅ Ad monetization models that unlock massive growth✅ Mediation system secrets, how to pick and optimize like a pro✅ Who the true power players are in ad monetization todayLearn More:Subscribe to Felix’s newsletter:https://felixbraberg.substack.com/You can also watch this video here: https://youtube.com/live/3cQAE-IbLxkWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Discover how indie founders are creating money-making apps without code! Learn why simple, niche utility apps can generate impressive revenue. The podcast highlights successful strategies for viral marketing and emphasizes the power of subscriptions over ads. You’ll find out how to target specific emotional needs for better conversions and why launching quickly is key. Tune in to explore real-world examples of apps hitting $40K monthly and the importance of marketing the problem rather than the category. It's all about simplicity and smart strategies!

Ever wonder how smaller apps can go head-to-head with giants like Headway and Hip? In this live coaching session, Steve P. Young works with Sebastian Belachur, CEO of Kibit, and Gabriel Bahash, CEO of Giftology, two of App Masters’ clients, to reveal the exact strategies used to carve out market share, boost downloads, and build loyal audiences without million-dollar budgets.You’ll see real challenges, real solutions, and actionable steps you can immediately apply to your own app. This isn’t theory—it’s a front-row seat to the tactics that actually work when you’re competing against the big players.Here’s what you’ll learn:📌 How to position your app to stand out against well-funded competitors📌 Cost-effective growth tactics that still deliver big results📌 Proven ways to build retention and loyalty without huge ad spend📌 Real-time insights from live coaching you can apply right awayYou can also watch this video here: https://youtube.com/live/gMY5bSyaciwWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Want to go viral without having to create content?In this case study, we'll show you what we did to drive 100K downloads TWICE in 3 months. And how we took an indie app from zero traction to $4,000 in sales in just 2 months? 📲In this case study, I’ll walk you step-by-step through how one indie founder used Indie App Santa and ASO optimization to supercharge downloads, grow revenue, and turn early users into paying customers.You’ll see the exact numbers, the growth hacks that worked, and why running the right promotions can kickstart your app’s journey to long-term success.You’ll learn:✅ The exact promo strategy we used to supercharge downloads✅ How ASO (App Store Optimization) boosted organic growth long-term✅ The role of user feedback & feature updates in scaling revenue✅ Why Indie App Santa is the best affordable alternative to paid ads👉 Perfect for indie developers and app founders who want a proven strategy for scaling fast without burning thousands on ads.You can also watch this video here: https://youtu.be/Po44HS490IkWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Offer Yehudai, CEO of Arya, discusses the importance of intimacy in relationships and how his platform helps couples rekindle passion. With over 15 years in marketplace development, he emphasizes a strategic go-to-market approach over chasing virality. Offer shares insights on designing impactful paywall experiments, optimizing customer engagement, and focusing on retention with a strong onboarding process. He also explores the psychological factors behind consumer spending and advocates for sustainable growth through targeted marketing metrics.

Unlock the secrets to skyrocketing your app's ratings! Discover why the timing of your review requests can make or break your average score. Explore the psychology behind 'win moments' that lead to those coveted 5-star reviews. Learn how a single A/B test can triple your monthly review count. Get proven strategies suited for both new and established apps, plus clever hacks like lifetime free promos. More reviews mean better visibility and trust—essential for any app developer looking to boost retention and grow revenue.

In this episode, we’re joined by Chris Hewish, President at Xsolla - a global leader in video game commerce. With a career spanning Activision, DreamWorks Animation, Survios, and now Xsolla, Chris has decades of experience building strategies that fuel growth for games and apps worldwide. He’ll reveal why off-platform monetization is the next big revenue driver for developers and web shops are unlocking higher margins & growth potential for apps and games. Whether you’re an indie app developer or part of a top gaming studio, this session will give you the proven playbook for building scalable revenue streams outside the App Store and Google Play.If you want to maximize app revenue, reduce transaction fees, boost user retention, and future-proof your app business model, you won’t want to miss this.You will discover:✅ Why off-platform payments are the future of game and app monetization✅ The rise of web shops - and how to set them up for success✅ Proven ways to boost retention, cut acquisition costs & gain user data✅ How developers can balance compliance, user experience, and profitabilityLearn More:📲 Build your own Web Shop: https://webshop.xsolla.com/home?utm_source=content-syndication&utm_medium=infuencer&utm_campaign=webshop2025&utm_content=AppMasters1You can also watch this video here: ⁠https://www.youtube.com/live/Ug1ZbWR6rOUWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Discover how to create high-performing user-generated content ads in just 15 minutes! The show reveals a step-by-step framework for researching competitor ads and remixing scripts for your own business. Learn to utilize AI tools like Arcads.ai to generate compelling visuals and emotionally resonant storytelling. Testing various elements can significantly enhance click-through rates, driving installations and boosting revenue. Perfect for anyone in app marketing, e-commerce, or SaaS, this approach makes scaling your marketing both quick and affordable!

Unlock the secrets to creating high-performing user-generated content ads in under 15 minutes! Discover a step-by-step framework for crafting engaging videos using AI tools. Learn how to research competitors, remix successful scripts, and test different variations for maximum impact. Dive into innovative strategies like using doppelgangers and emotional storytelling. With expert tips and resources, you'll be ready to boost installs, engagement, and revenue for your app or business!