App Marketing by App Masters

Imagine achieving success through play rather than endless grind! Discover how gaming can be a powerful motivator, teaching us to embrace challenges and level up our skills. Engage in the thrill of personal growth by turning life's obstacles into growth opportunities. Learn how to focus on your unique journey instead of comparing yourself to others, and transform your gaming experiences into valuable life lessons. It's time to gamify your life and start winning in the real world!

Yash Gupta, Performance, Strategy & Growth Lead at App Masters, shares his expertise on transforming app ideas into success stories. He reveals secrets behind profitable and scalable app concepts while highlighting common pitfalls to avoid. The conversation dives into live app audits across various categories, showcasing effective growth strategies and the essential role of app store optimization (ASO). With entertaining elements like a dad joke contest, Gupta provides actionable insights to help developers stand out in a competitive market.

Yash Gupta, Head of App Growth at App Masters, shares his expertise in mobile app performance and strategy. He discusses how to find and validate winning app ideas for 2025. Listeners will learn about common pitfalls to avoid, the impact of strategic keyword targeting, and the rise of AI applications. Yash dives into live app audits, revealing what's working across various categories like Fitness and Food. He also highlights cost-effective marketing strategies, including leveraging influencer campaigns for better visibility and engagement.

Justin Allen, indie developer and member of the App Masters community, joins to share insights on A/B testing app icons for iOS. He provides a developer-friendly guide covering Xcode setup and how to manage multiple icons effectively. Learn about optimizing app icon performance using Apple’s native tools, and why testing one variable at a time is crucial. Justin also discusses strategies for analyzing results and shares personal experiences to help boost your app store downloads!

Phil Carter, Founder & CEO of Elemental Growth and host of the Subversive podcast, discusses the seismic shifts AI is causing in the subscription market. He explains the subscription value loop framework and its impact on consumer behavior. Learn about practical strategies to enhance user retention and optimize pricing using AI. Carter also addresses the unique challenges indie developers face while thriving in an increasingly competitive landscape. Don't miss his insights on driving sustainable growth amid the transformative AI-driven environment!

Phil Carter, the Founder & CEO of Elemental Growth, shares his insights on the evolving landscape of AI in subscription services. He delves into how AI is revolutionizing consumer subscriptions, providing strategies for growth, pricing, and user retention. Phil discusses the Subscription Value Loop framework, illustrating its importance with real-world case studies. He also highlights the impact of AI on personalized user experiences and creative monetization strategies, making it a must-listen for indie developers and subscription business owners.

Discover essential strategies to skyrocket your app downloads! Learn why App Store Optimization (ASO) is crucial for visibility. Uncover effective keyword research techniques and how to outsmart your competitors. Get tips on refining your app's title, subtitle, and description for maximum impact. Plus, explore secret methods to boost your rankings! A must-listen for anyone looking to enhance their app marketing game in 2025.

Join powerhouse guests Jenny Kay Pollock and Imen Clark as they dive into the impact of AI on women in tech. Jenny, co-founder of Women X AI, shares insights on authentic fundraising and scaling revenue for startups. Imen, founder of Prickly Pear Health, discusses innovative solutions for women navigating menopause. They also highlight the importance of user feedback in app development and explore the benefits of a wellness app aimed at emotional well-being. Tune in for actionable strategies and a lighthearted approach to tech challenges!

Imen Clark, Founder and CEO of Prickly Pear Health, is revolutionizing women's brain health with her AI-powered platform. Jenny Kay Pollock, co-founder of Women X AI, brings a wealth of knowledge in monetization. Together, they dive into effective fundraising strategies, emphasizing storytelling and relationship-building for tech startups. They also unpack how AI tools can drive product growth and user engagement. With insights on community support and the unique challenges women face, this conversation is both inspiring and packed with actionable advice.

Discover how one entrepreneur launched a successful app with just a single tweet! Explore the biggest challenges facing young innovators and learn effective ways to validate your app idea without breaking the bank. Uncover the art of balancing creativity with practicality in product launches. Plus, get the exact strategies to make your app go viral on a tight budget. This insightful discussion is a must-listen for anyone looking to thrive in the app development space!