App Marketing by App Masters

Discover the Subscription Value Loop, a powerful framework for optimizing consumer subscriptions! Learn how to craft a compelling core value promise and align your teams for maximum impact. Delve into key areas like pricing and onboarding, where first-session conversions are crucial. Explore the differences between indie and enterprise strategies, and when to keep it simple versus complex. Phil shares advanced tactics for scaling your app revenue, ensuring you have the tools to turn installs into profits swiftly!

Discover why keyword research is the backbone of App Store Optimization. Steve Young highlights the pitfalls of relying on AI for keyword ideas and shares how to use ASOMobile to uncover hidden gems in keywords. Learn to analyze competitors while targeting low-competition, high-intent keywords. He reveals strategies to boost organic downloads by focusing on overlooked opportunities and filtering by search scores. With real-life success stories, you'll gain insights to transform your app's visibility and growth.

Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?In this episode, we’re joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta Ads strategy. Suphasit will share how doubling down on your home market can help you achieve product–market fit, improve retention, and build sustainable growth before expanding globally.If you're struggling to stand out in the crowded US market, this episode will give you a proven blueprint for winning with localization and scaling beyond borders.You will discover:✅ How to use localization to achieve product–market fit in your home country✅ How NubCal built traction by understanding Thai culture, language, and user behavior✅ Meta Ads strategies that work in growing international markets✅ How non-US markets can offer lower competition and high ROILearn More:Check NubCal: https://nubcal.comUse this special code for a 20% discount on NubCal's annual package:02C353You can also watch this video here: ⁠https://www.youtube.com/live/h1zUyMondkUWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou don’t need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at ASOMobile.net*********************************************🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.Check out now:XSolla*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

A simple universal TV remote app is making over $300,000/month — with almost no features and a basic paywall 😱In this breakdown, we reveal why distribution beats design and how the simplest apps — when built smartly and marketed right — dominate the App Store.You’ll learn:✅ The ASO strategy behind this app’s insane growth (700K+ downloads/month)✅ How AppFigures & Sensor Tower reveal hidden keyword gold✅ Why AI & simplicity are the perfect combo for profitable apps in 2026✅ The secret metric that actually matters more than your features🔥 Key Takeaway: Stop obsessing over features — focus on getting downloads and optimizing your ASO, keywords, and pricing strategy. Good enough is good enough when you have the right distribution.Check Out the Cool Collection from INTO THE AM: https://intotheam.com/APPMASTERSYou can also watch this video here: ⁠https://www.youtube.com/watch?v=Au8_tLs1x5sWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou don’t need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at ASOMobile.net*********************************************🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.Check out now:XSolla*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Explore the top app marketing trends for 2026, including the rise of AI, Meta ads, and the significance of distribution-first strategies. Discover innovative approaches like using cheap markets for creative testing and the growing impact of organic TikTok on app growth. Steve discusses monetization tactics, such as raising prices and hard paywalls, and emphasizes the importance of connecting emotionally in educational apps. Join the community to learn about overcoming distribution challenges and leveraging content marketing for success.

Explore the innovative strategies behind a language learning app generating over $2 million monthly through AI-driven ads. Discover how multilingual video ads and a focus on brand search fuel its growth in top markets like the US and Vietnam. Delve into the effective onboarding process and the impact of early paywalls on sales. Learn how AI facilitates rapid ad production and creative testing, enabling the app to target diverse audiences across languages. Insights into maximizing user retention and optimizing conversions make this discussion a must-listen for app marketers.

What happens when your app already converts well, but you’ve hit the ceiling with ASO and ASA?In this live coaching session, Steve P. Young coaches the founder of Scribbe AI, an AI-powered note-taking app, to uncover the next steps for scaling growth beyond traditional app marketing tactics.We’ll dive deep into how to find new, scalable channels for user acquisition systematically, explore what separates top-performing apps from the rest, and discuss strategies that actually deliver results when paid ads and influencer campaigns fall short.You’ll see real questions, real strategies, and actionable takeaways you can immediately apply to your own app growth journey.You will discover:✅ What to prioritize after ASO and ASA✅ When Meta ads actually make sense✅ How to test and find viral formats that work✅ Community-led growth via Reddit and niche forums✅ Hidden wins from non-US markets most founders ignoreLearn More:Scribbe: AI Notes Takerhttps://apps.apple.com/us/app/scribbe-ai-notes-taker/id6736370215 Connect with Neil:https://www.linkedin.com/in/neil-saduka/Work with us:https://appmasters.com/ You can also watch this video here: https://www.youtube.com/live/5GvJprsRLjsGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters*********************************************🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.Check out now:XSolla*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Discover the secretive world of app growth hacks that propel apps up the rankings. Learn about controversial tactics like keyword installs and brand jacking that major companies utilize. Dive into the risks of using fake reviews and hard paywalls, and understand Apple's increasing scrutiny. Explore indie developer success stories and the balance between ethical growth and aggressive tactics. This is a treasure trove for anyone eager to unlock faster, smarter app growth strategies!

Daphne Tideman, a growth consultant and former Head of Growth at Heights, shares her expertise on app monetization trends for 2026. She discusses why premium pricing is becoming the norm and how users are accepting higher costs. Daphne reveals innovative strategies like smarter pricing packaging and hybrid monetization models to maximize revenue. Insights on app-to-web checkouts offer a new growth tactic, while she highlights the importance of user feedback and flexible tiers for enhanced conversions. Tune in for actionable tips!

Ever wondered why great products fail? Discover the power of a distribution-first mindset. Learn how one app skyrocketed from $0 to $90K ARR using clever ASO strategies. Uncover the brandjacking hack that indie developers are leveraging to rank high without hefty budgets. Find out how no-code founders validate demand with ads before building their apps. Dive into the trend of content-first launches that are reshaping the market. This insightful talk offers real shortcuts to scaling your app!