Top 5 App Monetization Trends You Can’t Ignore for 2026

Nov 1, 2025

Daphne Tideman, a growth consultant and former Head of Growth at Heights, shares her expertise on app monetization trends for 2026. She discusses why premium pricing is becoming the norm and how users are accepting higher costs. Daphne reveals innovative strategies like smarter pricing packaging and hybrid monetization models to maximize revenue. Insights on app-to-web checkouts offer a new growth tactic, while she highlights the importance of user feedback and flexible tiers for enhanced conversions. Tune in for actionable tips!

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ADVICE

Ship A Paywall Position Test Tomorrow

Test paywall position in onboarding to capture more views and convert users at the right time.
Show enough value before the paywall so users are ready to pay when prompted.

INSIGHT

Monetization Is Now Continuous Experimentation

Monetization is moving from survival tactics to sophisticated experimentation this year.
Winners will constantly test pricing, packaging, and payment flows instead of setting-and-forgetting.

INSIGHT

Premium Pricing Works With Clear Value

Users accept higher, premium pricing when perceived value and brand strength are clear.
Move upmarket carefully and communicate added value; conversion may drop but ARPU and revenue can rise.

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Struggling to grow your app’s revenue in 2025?

In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.

If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.

You will discover:

✅ The 5 biggest monetization trends shaping the app industry in 2026

✅ Why premium pricing is the new normal (and users are okay with it)

✅ How smart pricing & packaging boost conversions and ARPU

✅ Why app-to-web checkout is becoming a growth weapon

Learn More:

Connect with Daphne:

https://growthwaves.substack.com/

https://daphnetideman.com/

You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

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