Daphne Tideman

Daphne Tideman, a growth advisor known for her expertise in subscription apps, shares valuable insights into enhancing user engagement and retention. She emphasizes that apps should prioritize user goals over features, revealing how emotional drivers play a critical role in keeping users coming back. Daphne discusses the importance of understanding user motivations through interviews, and how early successes can lead to lasting habits. The conversation also touches on innovative marketing strategies, particularly on platforms like TikTok.

Daphne Tideman, Freelance Growth Advisor and Consultant at Daphne Tideman Ltd., shares valuable lessons on getting your voice heard, speaking executives' language, finding balance in life, and overcoming pressure in the growth industry. Learn how to resonate with others, get your ideas heard, and focus on what's within your control.

Certified growth genius consultant, Daphne Tideman, discusses the importance of a structured approach to growth, the balance between growth and building strong foundations, and the challenges faced by brands in the ever-changing growth industry.

In this chat, product growth expert Daphne Tideman shares her journey from agency to in-house roles, focusing on app startups. She explains early audience validation and why it’s vital to identify real problems. Daphne introduces tools like the painted door test for measuring intent to pay. She emphasizes the importance of continuous customer interviews and feedback, avoiding the pitfalls of over-niching, and offers insights on assessing product-market fit. Plus, she shares market sizing tips and how to estimate a product's potential.

Daphne Tideman, Growth and Startup coach, discusses product/market fit and the importance of business/channel models. She emphasizes the significance of research in business growth and explores the differences between product management and brand management. Conversion rate optimization in e-commerce is also discussed.