🎙️ This week we're joined by the incredible Daphne Tideman, a certified growth genius consultant, ex-Head of Growth at Heights, who shared some incredible insights on growth marketing and experimentation.
Here are 3 key takeaways from this episode:
1️⃣ Structured Approach to Growth: Daphne emphasized the importance of having a structured approach to growth. She believes that it's not about going from zero to 100 and having the perfect system right away.
2️⃣ Building Strong Foundations: Daphne raised an interesting point about the balance between growth and building stronger foundations. Sometimes, it's crucial to step back and assess whether your business is ready for growth or if you should prioritize strengthening the core aspects first.
3️⃣ Challenges in the Growth Industry: When asked about the biggest challenges in the growth industry, Daphne highlighted the need for brands to adapt to the ever-changing landscape.
If you're interested in learning more about growth mindset, structured growth processes, and the challenges faced by brands and startups in the growth industry. Daphne's expertise and insights are truly eye-opening!
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🖇 Useful links 🖇
💡 Daphne's Linkedin: https://www.linkedin.com/in/daphnetideman/
📧 Our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
📌 Timestamps 📌
0:00 Intro.
2:30 Changes in Daphne's career.
7:28 Impact of growing in public.
8:41 Learning from failed experiments.
11:56 Deconstructing wins and learning.
15:05 Intuition vs. Statistical Significance.
18:30 Diversifying career for happiness.
23:12 Taking supplements in separate doses.
25:41 ADHD in women.
28:33 Misdiagnosis of ADHD in girls.
32:16 Growth ADHD and saying no.
35:18 Focus areas and bottlenecks.
39:08 Corporate vs. startup growth.
43:09 Stepping on someone's feet.
46:38 Different forms of social proof.
50:45 Greenwashing and planting trees.
54:39 Emotional connection and values.
57:46 Overcoming founders' anxiety.
1:00:27 Focusing on profitability in startups.
1:05:09 The importance of customer churn.
1:07:13 Adjusting to customers' needs.
1:11:02 Acknowledging personal achievements.
1:14:48 Forbes 30 under 30.
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In Growth We Trust: Marketing | Growth | Startups